{"id":23545,"date":"2023-08-30T05:10:41","date_gmt":"2023-08-30T10:10:41","guid":{"rendered":"https:\/\/politicosaldesnudo.com.mx\/?p=23545"},"modified":"2023-08-30T08:22:18","modified_gmt":"2023-08-30T13:22:18","slug":"la-publicidad-electoral-en-2024","status":"publish","type":"post","link":"https:\/\/politicosaldesnudo.com.mx\/index.php\/2023\/08\/30\/la-publicidad-electoral-en-2024\/","title":{"rendered":"La publicidad electoral en 2024"},"content":{"rendered":"

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<<La pinta de bardas y publicaci\u00f3n de espectaculares>><\/strong><\/span><\/em><\/p>\n

<<Borraron los de Cisneros y pusieron los de Sheinbaum>><\/strong><\/span><\/em><\/p>\n

<<Se supone que est\u00e1n prohibidos y deber\u00edan ser multados>><\/strong><\/span><\/em><\/p>\n

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Por Miguel \u00c1ngel Cristiani G.<\/strong><\/span><\/p>\n

Qu\u00e9 bueno que la mism\u00edsima Claudia Sheinbaum hay pedido a sus seguidores de Morena que borren las bardas con publicidad a su nombre, aunque ya resulta tard\u00edo porque ya termin\u00f3 la campa\u00f1a supuestamente para elegir al defensor de la Cuatro T que ser\u00e1 tambi\u00e9n el candidato a la presidencia de la rep\u00fablica.<\/span><\/p>\n

Aqu\u00ed en la capital del estado, algunas de las bardas que como por arte de magia aparecieron con el nombre del secretario de Gobierno, Erick Cisneros, ya fueron borradas, pero en su lugar y m\u00e1s grandes ahora las cambiaron por el nombre de Claudia Sheinbaum.<\/span><\/p>\n

Que en realidad no le hacen ning\u00fan favor a la candidata de Morena.<\/span><\/p>\n

Apenas el ayuntamiento hab\u00eda mandado a pintar de blanco las bardas con leyendas, principalmente de promoci\u00f3n de conciertos y grupos musicales en bailongos, cuando ahora \u201calguien\u201d autoriz\u00f3 que se pintaran con el nombre de Sheinbaum, junto con la publicidad de los grupos art\u00edsticos. Aunque se supone que eso est\u00e1 prohibido y debiera ser sancionado con fuertes multas.<\/span><\/p>\n

Hay que reconocer que la publicidad electoral es una parte esencial de cualquier campa\u00f1a pol\u00edtica. En 2024, es probable que la publicidad electoral sea a\u00fan m\u00e1s importante que nunca, ya que los candidatos competir\u00e1n por la atenci\u00f3n de un electorado cada vez m\u00e1s fragmentado.<\/span><\/p>\n

Hay una serie de factores que contribuyen a la importancia de la publicidad electoral en 2024. En primer lugar, el costo de la publicidad electoral est\u00e1 aumentando constantemente. En 2016, las campa\u00f1as presidenciales gastaron m\u00e1s de 2 mil millones de d\u00f3lares en publicidad, y se espera que esa cifra aumente a\u00fan m\u00e1s en 2024.<\/span><\/p>\n

En segundo lugar, el panorama medi\u00e1tico se est\u00e1 fragmentando cada vez m\u00e1s. En la era de la televisi\u00f3n por cable, los servicios de transmisi\u00f3n y las benditas redes sociales, los electores tienen m\u00e1s opciones que nunca para obtener sus noticias e informaci\u00f3n. Esto hace que sea m\u00e1s dif\u00edcil para los candidatos llegar a una amplia audiencia con sus mensajes.<\/span><\/p>\n

En tercer lugar, el electorado est\u00e1 cada vez m\u00e1s dividido. Las elecciones de 2016 estuvieron marcadas por una fuerte polarizaci\u00f3n, y se espera que la tendencia contin\u00fae en 2024. Esto significa que los candidatos tendr\u00e1n que trabajar a\u00fan m\u00e1s duro para llegar a los votantes independientes y a los votantes que est\u00e1n indecisos.<\/span><\/p>\n

En este contexto, la publicidad electoral en redes sociales, ser\u00e1 una herramienta esencial para los candidatos que buscan ganar las elecciones de 2024. Los candidatos que sean capaces de utilizar la publicidad electoral de manera efectiva tendr\u00e1n una ventaja significativa sobre sus oponentes.<\/span><\/p>\n

Como ya se ha visto con la precandidata X\u00f3chitl G\u00e1lvez que, con un uso inteligente de las redes sociales, ha logrado remontar sobre otros aspirantes presidenciales.<\/span><\/p>\n

Algunas cosas que los candidatos deben tener en cuenta al desarrollar sus campa\u00f1as publicitarias en 2024:<\/span><\/p>\n

Conc\u00e9ntrese en los mensajes que son relevantes para los votantes. Los candidatos deben asegurarse de que sus mensajes resuenen con los votantes y que les hablen de los temas que les preocupan.<\/span><\/p>\n

En muy poco ayudan los espectaculares de gran tama\u00f1o en los que solo se alcanza a leer el nombre del candidato y una peque\u00f1a frase, porque con eso no van a convencer a nadie.<\/span><\/p>\n

Lo mismo es con la pinta de bardas por todas partes, igual en las grandes ciudades que en peque\u00f1os poblados, donde aparece el nombre de alg\u00fan candidato o candidata.<\/span><\/p>\n

Utilicen una variedad de canales para llegar a los votantes. Los candidatos no deben depender \u00fanicamente de la televisi\u00f3n o la radio para llegar a los votantes. Deben utilizar una variedad de canales, como las redes sociales, los sitios web y los eventos en persona.<\/span><\/p>\n

Midan los resultados de sus campa\u00f1as publicitarias. Los candidatos deben asegurarse de que sus campa\u00f1as publicitarias sean efectivas y deben medir los resultados de sus campa\u00f1as para determinar qu\u00e9 est\u00e1 funcionando y qu\u00e9 no.<\/span><\/p>\n

Los candidatos que sean capaces de utilizar inteligentemente la publicidad electoral de manera efectiva tendr\u00e1n una ventaja significativa sobre sus oponentes, como ya se est\u00e1 viendo desde ahora, antes de que empiecen formalmente las campa\u00f1as electorales.<\/span><\/p>\n

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Cont\u00e1ctanos en nuestra p\u00e1gina:<\/strong><\/span><\/p>\n

BitacorasPolticas.com<\/strong><\/span><\/a><\/p>\n

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