{"id":25388,"date":"2023-11-03T17:43:02","date_gmt":"2023-11-03T23:43:02","guid":{"rendered":"https:\/\/politicosaldesnudo.com.mx\/?p=25388"},"modified":"2023-11-03T17:43:31","modified_gmt":"2023-11-03T23:43:31","slug":"comunicologos-y-la-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/politicosaldesnudo.com.mx\/index.php\/2023\/11\/03\/comunicologos-y-la-inteligencia-artificial\/","title":{"rendered":"Comunic\u00f3logos y la Inteligencia Artificial"},"content":{"rendered":"<ul>\n<li><span style=\"font-size: 14pt;\"><strong>Este a\u00f1o en M\u00e9xico se graduaron otros 10 mil comunic\u00f3logos <\/strong><\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>En esa actividad trabajan 154 mil individuos <\/strong><\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>La Inteligencia Artificial est\u00e1 ofreciendo nuevos liderazgos laborales<\/strong><\/span><\/li>\n<\/ul>\n<p><strong><span style=\"font-size: 14pt;\">Por Miguel Angel Cristiani G.<\/span><\/strong><\/p>\n<p><span style=\"font-size: 14pt;\">Recordamos que en el a\u00f1o de 1971 -en el siglo pasado- cuando entramos a estudiar en la entonces Facultad de Periodismo de la Universidad Veracruzana en el puerto jarocho, era casi un esc\u00e1ndalo el hecho de que lleg\u00e1ramos 60 alumnos de nuevo ingreso, porque las aulas apenas eran para un m\u00e1ximo de 30 estudiantes, por lo que nos mandaron a tomar clases en el auditorio.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Algunos a\u00f1os m\u00e1s tarde, cuando acudimos a una ceremonia de graduaci\u00f3n en el Teatro Francisco Javier Clavijero, los egresados sumaban 400, y ya en ese entonces la pregunta obligada era \u00bfA d\u00f3nde van a ir a trabajar todos esos comunicadores?<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Hoy en la columna de Jonathan Ruiz en el peri\u00f3dico El Financiero leemos que este a\u00f1o, en M\u00e9xico se graduaron otros 10 mil comunic\u00f3logos m\u00e1s, de acuerdo con las estad\u00edsticas oficiales del Observatorio Laboral. Ser\u00e1 dif\u00edcil acomodarlos.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">En esa actividad trabajan 154 mil individuos en M\u00e9xico. De todos ellos, solamente 3 mil realmente influyen: encabezan la estrategia de comunicaci\u00f3n de una empresa o instituci\u00f3n, incluso algunos plasman su nombre p\u00fablicamente en un medio masivo.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">La pregunta sigue siendo la misma \u00bfQu\u00e9 hacemos con tanto licenciado en Comunicaci\u00f3n?<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Pero hoy la respuesta es diferente a la de fechas recientes, ahora la llamada Inteligencia Artificial est\u00e1 ofreciendo nuevos liderazgos laborales.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Aunque esos liderazgos no podr\u00e1n ser alcanzados por todos los egresados de una facultad de Ciencias de la Comunicaci\u00f3n.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Tendr\u00e1n que hacer cambios totales en sus planes y programas de estudios para empezar a ense\u00f1ar todo lo que se puede hacer con las llamadas Inteligencias Artificiales.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Ya estamos viendo algunos ejemplos de lo que se puede lograr con las IA, como es el video que empez\u00f3 a circular en internet este viernes, con una letra de una canci\u00f3n de Los Beatles, en la que ahora gracias a la tecnolog\u00eda, se pueden volver a apreciar como si estuvieran toc\u00e1ndola en el estudio de grabaci\u00f3n, gracias a la mezcla de im\u00e1genes y voces.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Pero volviendo a los egresados de la carrera de comunicaci\u00f3n, ser\u00e1 dif\u00edcil acomodarlos. Las carreras profesionales de Comunicaci\u00f3n y Periodismo tal vez emiten un espejismo de fama autom\u00e1tica que atrae masas de entusiastas. La realidad es dura y no gustar\u00e1 a quienes ostentan uno de sus t\u00edtulos: no hay plazas suficientes para quienes se grad\u00faan con habilidades tradicionales. Pero, ojo: eso no significa que todos los caminos est\u00e1n cerrados. Curiosamente, pocas veces quien sabe comunicarse bien, ha tenido tanta influencia. Dos ejemplos: Uno es ex presidente de Estados Unidos, otro encabeza el Poder Ejecutivo en M\u00e9xico.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Ninguno se titul\u00f3 en ciencias de la comunicaci\u00f3n. Hoy la barrera entre cualquier individuo y el p\u00fablico masivo est\u00e1 en un artefacto del tama\u00f1o de un jab\u00f3n, los celulares. Las redes sociales y los smartphones derrumbaron obst\u00e1culos. Las empresas lo recuerdan con frecuencia. Hoy todas las compa\u00f1\u00edas son digitales.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Tienen un website o una cuenta de TikTok\u2026 Por ende, hoy todas ellas controlan tambi\u00e9n medios de comunicaci\u00f3n. Aerom\u00e9xico tiene 454 mil seguidores en Instagram y 2.3 millones en Facebook. \u00bfQu\u00e9 comunica por ah\u00ed? \u00bfQui\u00e9n decide? \u00bfcomunic\u00f3logas, comunic\u00f3logos?<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Las empresas, todas, son medios de comunicaci\u00f3n que deber\u00edan buscar comunic\u00f3logos para recargar en ellos esas tareas. Siempre y cuando, claro, estos redacten claramente y sepan expresarse bien ante una computadora con Inteligencia Artificial.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Para m\u00e1s informaci\u00f3n consulta nuestra p\u00e1gina <a href=\"https:\/\/www.xn--bitacoraspolticas-ovb.com\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.xn--bitacoraspolticas-ovb.com\/&amp;source=gmail&amp;ust=1699139338532000&amp;usg=AOvVaw3QHIc-aDI93ny5oNUH8qwJ\"> https:\/\/www.xn--bitacoraspolticas-ovb.com\/<\/a><\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25148\" src=\"https:\/\/i0.wp.com\/politicosaldesnudo.com.mx\/wp-content\/uploads\/2023\/10\/FIRMA-EDITORIAL-PD-2.jpg?resize=1024%2C125&#038;ssl=1\" alt=\"\" width=\"1024\" height=\"125\" srcset=\"https:\/\/i0.wp.com\/politicosaldesnudo.com.mx\/wp-content\/uploads\/2023\/10\/FIRMA-EDITORIAL-PD-2.jpg?w=1024&amp;ssl=1 1024w, 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[&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3789,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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