{"id":26047,"date":"2023-11-20T11:53:16","date_gmt":"2023-11-20T17:53:16","guid":{"rendered":"https:\/\/politicosaldesnudo.com.mx\/?p=26047"},"modified":"2023-11-20T11:53:16","modified_gmt":"2023-11-20T17:53:16","slug":"crecimiento-de-economia-respecto-a-los-contenidos-digitales","status":"publish","type":"post","link":"https:\/\/politicosaldesnudo.com.mx\/index.php\/2023\/11\/20\/crecimiento-de-economia-respecto-a-los-contenidos-digitales\/","title":{"rendered":"Crecimiento de econom\u00eda respecto a los contenidos digitales"},"content":{"rendered":"<div class=\"col col1\">\n<p class=\"s-s\"><span style=\"font-size: 14pt;\">La digitalizaci\u00f3n ha provocado una transformaci\u00f3n en el mercado laboral en la \u00faltima d\u00e9cada que dej\u00f3 atr\u00e1s el sue\u00f1o de miles de ni\u00f1os:\u00a0<q>bombero, yo quiero ser bombero<\/q>.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Los trabajos so\u00f1ados han cambiado y ahora es com\u00fan escuchar: \u201cde mayor quiero ser\u00a0<em>influencer<\/em>\u00a0o\u00a0<em>streamer<\/em>\u00a0o\u00a0<em>youtuber<\/em>\u201d, nuevas profesiones que est\u00e1n marcadas por el auge de Internet, las redes sociales y las nuevas tecnolog\u00edas. Mucha gente imagina que los robots les quitar\u00e1n el trabajo \u2013los seres humanos han visto los avances tecnol\u00f3gicos como una amenaza\u2013, pero generaci\u00f3n tras generaci\u00f3n al final siempre han surgido nuevas profesiones asociadas a los inventos revolucionarios.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Sin embargo, si hay un puesto de trabajo que est\u00e1 dando de que hablar en los \u00faltimos a\u00f1os, este ha sido el de creador de contenido, popularmente conocidos como\u00a0<em>influencers<\/em>.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Los creadores de contenido son personas que se dedican a generar informaci\u00f3n, normalmente de car\u00e1cter audiovisual, en plataformas como Youtube, Instagram y TikTok, entre otras, y que cuentan con cierta credibilidad sobre un tema concreto, y por su presencia e influencia en redes sociales pueden llegar a convertirse en un\u00a0<em>prescriptor<\/em>\u00a0para una marca.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">El\u00a0<em>marketing<\/em>\u00a0de\u00a0<em>influencers<\/em>\u00a0es una de las tendencias de negocios m\u00e1s importantes. Hoy en d\u00eda, 83 por ciento de las empresas reconocen la importancia de invertir en este tipo de estrategias, ya que gracias a ellas pueden conectar con millones de usuarios en redes sociales.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">De acuerdo con Statista, el\u00a0<em>marketing<\/em>\u00a0de\u00a0<em>influencers<\/em>\u00a0se ha convertido en una de las formas de promoci\u00f3n\u00a0<em>on line<\/em>\u00a0m\u00e1s populares y efectivas. Con millones de usuarios de Internet navegando diariamente por las plataformas de redes sociales en busca de entretenimiento, inspiraci\u00f3n y recomendaciones de productos, no sorprende que los especialistas en ventas aprovechen el poder de las caras m\u00e1s reconocibles de las redes sociales para la promoci\u00f3n.<\/span><\/p>\n<\/div>\n<div class=\"col col2\">\n<p><span style=\"font-size: 14pt;\">Los valores del mercado global de\u00a0<em>marketing<\/em>\u00a0de\u00a0<em>influencers<\/em>\u00a0ascendieron a 21.1 mil millones de d\u00f3lares en 2023, habi\u00e9ndose m\u00e1s que triplicado desde 2019.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u201cA medida que el respaldo de\u00a0<em>influencers\u00a0<\/em>contin\u00faa madurando como industria, el tama\u00f1o y el valor de las plataformas tambi\u00e9n contin\u00faan expandi\u00e9ndose cada a\u00f1o, lo que hace que las colaboraciones entre marcas y creadores sean m\u00e1s rentables que nunca\u201d, describi\u00f3 Statista en un estudio.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La digitalizaci\u00f3n ha provocado una transformaci\u00f3n en el mercado laboral en la \u00faltima d\u00e9cada que dej\u00f3 atr\u00e1s el sue\u00f1o de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":26048,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2050],"tags":[],"class_list":["post-26047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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