{"id":29163,"date":"2024-01-15T00:14:56","date_gmt":"2024-01-15T06:14:56","guid":{"rendered":"https:\/\/politicosaldesnudo.com.mx\/?p=29163"},"modified":"2024-01-15T00:14:56","modified_gmt":"2024-01-15T06:14:56","slug":"la-estrategia-del-desanimo","status":"publish","type":"post","link":"https:\/\/politicosaldesnudo.com.mx\/index.php\/2024\/01\/15\/la-estrategia-del-desanimo\/","title":{"rendered":"La estrategia del des\u00e1nimo"},"content":{"rendered":"

Por Ricardo Homs<\/span><\/strong><\/p>\n

La estrategia electoral que hoy est\u00e1 aplicando MORENA en contra de X\u00f3chitl G\u00e1lvez consiste en inducir entre el electorado la sensaci\u00f3n de que esta candidata casi tiene perdida la elecci\u00f3n, cuando a\u00fan no inicia la campa\u00f1a.<\/span><\/p>\n

Se est\u00e1n publicando encuestas y comentarios de expertos que desde hoy dan por derrotada a la candidata del Frente Amplio por M\u00e9xico, generando un \u00e1nimo colectivo pesimista. A partir de \u00e9sto, surgen las cr\u00edticas que culpan a ella de una p\u00e9sima campa\u00f1a, para justificar su derrota anticipada.<\/span><\/p>\n

De forma fraudulenta se utilizan encuestas simples, -que pueden estar ama\u00f1adas \u00a0desde la estructuraci\u00f3n del cuestionario que se aplica-, y ahora estas herramientas de investigaci\u00f3n se convierten en una estrategia de promoci\u00f3n para inducir actitudes en el electorado.<\/span><\/p>\n

Debemos reconocer que a partir de la candidatura de X\u00f3chitl la oposici\u00f3n no ha estado m\u00e1s cerca del triunfo que ahora. Sin embargo, la campa\u00f1a de desgaste que sale desde la ma\u00f1anera, con cr\u00edticas indirectas, -contraviniendo la Ley Electoral-, ha sido efectiva.<\/span><\/p>\n

Muchos ejemplos existen de campa\u00f1as donde el candidato opositor al gobierno en funciones, -estando abajo en las encuestas-, termina ganando la elecci\u00f3n.<\/span><\/p>\n

El caso m\u00e1s reciente fue el triunfo en Argentina del candidato opositor Javier Milei.<\/span><\/p>\n

En un mundo tan inestable como el actual, no hay certeza de resultados de ninguna elecci\u00f3n, pues los acontecimientos imprevistos son de aparici\u00f3n constante.<\/span><\/p>\n

Desde acontecimientos imprevistos de alto impacto, que descarrilan un triunfo casi seguro, hasta errores graves del candidato puntero, -o entonces de su partido o de su gobierno-, hasta estrategias disruptivas afortunadas instrumentadas por quien iba perdiendo la contienda.<\/span><\/p>\n

Un ejemplo cl\u00e1sico de este primer caso, -de un acontecimiento inesperado de origen externo e incontrolable-, fue el bombazo en la estaci\u00f3n de ferrocarril de Atocha el 11 de marzo del 2004 en la ciudad de Madrid, Espa\u00f1a, donde fallecieron 193 personas y 2057 resultaron heridas.<\/span><\/p>\n

Este acontecimiento sucedi\u00f3 tres d\u00edas antes de la elecci\u00f3n presidencial en Espa\u00f1a, donde el candidato del Partido Popular, PP, Mariano Rajoy, encabezaba las preferencias con amplio margen, por lo cual el partido pol\u00edtico del presidente Aznar lograr\u00eda gobernar un nuevo periodo derrotando al PSOE, Partido Socialista Obrero Espa\u00f1ol, representado en esa contienda por Jos\u00e9 Luis Rodr\u00edguez Zapatero.<\/span><\/p>\n

Habiendo ocurrido la tragedia, la respuesta inmediata del gobierno del presidente Aznar, fue culpar del atentado al grupo terrorista ETA. Sin embargo, poco despu\u00e9s en la reivindicaci\u00f3n del ataque qued\u00f3 claro que este ataque terrorista fue la respuesta del bloque isl\u00e1mico para castigar a Espa\u00f1a por su participaci\u00f3n en la guerra de Irak y la invasi\u00f3n de Afganist\u00e1n, la cual fue orquestada por el gobierno del presidente George Bush hijo.<\/span><\/p>\n

De inmediato, el pueblo espa\u00f1ol castig\u00f3 a su gobierno por esta medida impopular y por haber enga\u00f1ado a la ciudadan\u00eda en la declaratoria, culpando al grupo separatista vasco denominado ETA, manipulando la informaci\u00f3n y ocultando la verdad. De este modo el voto de castigo al gobierno del presidente Aznar le dio el triunfo al candidato Rodr\u00edguez Zapatero y al PSOE.<\/span><\/p>\n

Por otra parte, el ejemplo de una desafortunada decisi\u00f3n que descarril\u00f3 una exitosa \u00a0campa\u00f1a lo tuvimos en 2018, cuando el candidato de la alianza opositora conformada entre PAN, PRD y MC, -Ricardo Anaya-, hizo una acusaci\u00f3n directa contra el entonces presidente Enrique Pe\u00f1a Nieto. Anaya decret\u00f3 que lo primero que har\u00eda al tomar posesi\u00f3n como presidente de la rep\u00fablica ser\u00eda meter en la c\u00e1rcel a Enrique Pe\u00f1a Nieto por una administraci\u00f3n caracterizada por la corrupci\u00f3n desbordada.<\/span><\/p>\n

Sabiendo el presidente Pe\u00f1a Nieto que el candidato de su partido, el PRI, -Jos\u00e9 Meade-, no ganar\u00eda la elecci\u00f3n, al sentirse amenazado realiz\u00f3 una alianza con el candidato L\u00f3pez Obrador para apoyarlo. Para ello fabric\u00f3 una carpeta de investigaci\u00f3n en contra del panista por un supuesto fraude en la compra de unas bodegas, lo cual la FGR no pudo sustentar y despu\u00e9s de la elecci\u00f3n debi\u00f3 exonerarlo.<\/span><\/p>\n

Sin embargo, ese montaje s\u00ed logr\u00f3 que Anaya fuese calificado como corrupto por el electorado y un importante sector de sus seguidores iniciales le diese la espalda y optase por darle la oportunidad a L\u00f3pez Obrador, quien en campa\u00f1a se presentaba como el palad\u00edn de la lucha contra la corrupci\u00f3n.<\/span><\/p>\n

Un grave error de un candidato con posibilidades de ganar una elecci\u00f3n generalmente abre oportunidades para que, -quienes iniciaron la campa\u00f1a en posici\u00f3n vulnerable-, se fortalezcan.<\/span><\/p>\n

A los ejemplos anteriores se le debe a\u00f1adir la posibilidad de un cambio de estrategia del candidato en desventaja, que le ayude a tomar la delantera el d\u00eda de la elecci\u00f3n.<\/span><\/p>\n

Por tanto, los estrategas de a campa\u00f1a de X\u00f3chitl deben desarrollar una narrativa que nulifique la campa\u00f1a derrotista de des\u00e1nimo y genere un \u00e1nimo competitivo y de reto.<\/span><\/p>\n

A final de cuentas son las percepciones las que determinan el voto.<\/span><\/p>\n

\u00bfA usted qu\u00e9 le parece?<\/span><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Por Ricardo Homs La estrategia electoral que hoy est\u00e1 aplicando MORENA en contra de X\u00f3chitl G\u00e1lvez consiste en inducir entre […]<\/p>\n","protected":false},"author":4,"featured_media":26269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[26],"tags":[],"class_list":["post-29163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-columnistas"],"yoast_head":"\nLa estrategia del des\u00e1nimo - 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