{"id":29614,"date":"2024-01-22T00:42:51","date_gmt":"2024-01-22T06:42:51","guid":{"rendered":"https:\/\/politicosaldesnudo.com.mx\/?p=29614"},"modified":"2024-01-22T00:42:51","modified_gmt":"2024-01-22T06:42:51","slug":"dia-internacional-del-community-manager","status":"publish","type":"post","link":"https:\/\/politicosaldesnudo.com.mx\/index.php\/2024\/01\/22\/dia-internacional-del-community-manager\/","title":{"rendered":"D\u00eda Internacional del Community Manager"},"content":{"rendered":"<p><strong><span style=\"font-size: 14pt;\">Por <\/span>Dra. Zaida A. Llad\u00f3 Castillo<\/strong><\/p>\n<p><span style=\"font-size: 14pt;\">Nadie duda de la importancia que ha adquirido en el presente, la comunicaci\u00f3n virtual o redes sociales, derivado del crecimiento del uso de las nuevas tecnolog\u00edas y particularmente de la digitalizaci\u00f3n en el mundo de las relaciones humanas y de los negocios. Pero estas no nacen ni operan solas.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Tras un mensaje alentador, motivador o perturbador en las redes, esta una mente creativa que lo hace realidad a trav\u00e9s del uso de tecnolog\u00edas innovadoras. Estas personas aplican su ingenio, conocimiento y profesionalismo dedicando muchas horas a dise\u00f1ar contenidos para todo tipo clientes o para empresas en particular con diferentes fines, contextos y comunidades. Y como una forma de reconocer esta profesi\u00f3n, es que desde 2011 se celebra, el Dia Internacional del Community Manager (CM) o administrador de la comunidad. <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Esta iniciativa surge a partir de que el analista Web Jeremiah Owyang, en 2011, utilizando sus redes sociales (post) puso a consideraci\u00f3n de sus seguidores, sugerir una fecha en la que pudieran ser visibilizados y reconocidos los profesionales que orientan su trabajo a la gesti\u00f3n de comunidades virtuales ofreciendo sus servicios a empresas u organizaciones, habiendo quedado definido que, el \u00faltimo lunes del mes de enero de cada a\u00f1o, se tomara como el Dia Internacional del Community Manager. De esta manera naci\u00f3 el hashtag #CMAD ( Community Manager Appreciation Day) gracias a su viralizaci\u00f3n.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Este lunes 22 de enero de 2024, se cumplen ya 13 a\u00f1os de ese inicio.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Luego entonces el CM se define como, el profesional que se dedica a la gesti\u00f3n comercial de comunidades virtuales, a las relaciones p\u00fablicas y a la interacci\u00f3n con clientes y empresas de todo tipo por medio de las redes sociales. Estos profesionales establecen canales de comunicaci\u00f3n para que las empresas tengan una interacci\u00f3n directa con sus clientes o con un p\u00fablico objetivo. Y es tan importante su labor que, de la respuesta r\u00e1pida y efectiva que provoquen, depende que los clientes potenciales cierren favorablemente una negociaci\u00f3n y con ello se fortalezca la imagen, credibilidad, notoriedad y reputaci\u00f3n de la empresa o marca a la que se deben.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Son muy diversas las funciones del Community Manager, pero entre las principales est\u00e1n:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Hacer diagn\u00f3sticos de la competencia, para ofrecer un valor agregado a los mensajes que se dise\u00f1en. Por lo que deber\u00e1 estar atento a las oportunidades y amenazas que disponga el medio.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Debe seleccionar informaci\u00f3n de valor que sustente el mensaje, difundiendo contenidos que sean de calidad y despierte ello inter\u00e9s a toda persona que visite la red social, personas con las que deber\u00e1 interactuar contestando inquietudes, quejas, reclamos o comentarios.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Para ello habr\u00e1 de definir desde el inicio un plan de acci\u00f3n que conlleve el uso de estrategias de marketing, ventas, dise\u00f1o y defina metas, de acuerdo con las necesidades y expectativas de la marca. Entre otras.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Por lo tanto, el Community Manager, debe tener un perfil especial. Ser principalmente un especialista en comunicaci\u00f3n e igualmente un buen dise\u00f1ador de im\u00e1genes \u00a0y del manejo de tecnolog\u00edas de la informaci\u00f3n; \u00a0as\u00ed mismo, un profesional de las relaciones p\u00fablicas y de la generaci\u00f3n de\u00a0 contenidos atractivos, certeros y de alta calidad, adem\u00e1s de poseer una visi\u00f3n \u00e9tica y a su vez negociadora para poder persuadir el medio y despertar el inter\u00e9s de la comunidad a la que se dirige, \u00a0sean clientes reales o potenciales.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">En suma, esta profesi\u00f3n es sin duda, una gran alternativa para los j\u00f3venes inform\u00e1ticos o especialistas digitales del presente y futuro, pues permite que , a trav\u00e9s del desarrollo de sus potencialidades, generar un servicio vital en la productividad de las empresas, en ocasiones sin necesidad de estar al interior de las mismas pues pueden laborar a distancia o en el hogar( home office),\u00a0 adem\u00e1s de que se cotiza muy bien en el mercado -nacional y mundial-, particularmente ante la necesidad de los mercados mundiales que est\u00e1n haciendo uso del <em>nearshoring<\/em> como estrategia empresarial y \u00faltimamente, generando tambi\u00e9n gran expectativa su aplicaci\u00f3n en el medio pol\u00edtico. Pero ese sera otro tema.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Por lo pronto, va mi felicitaci\u00f3n para quienes acogen esta labor con pasi\u00f3n, eficiencia y profesionalismo.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Gracias y hasta la pr\u00f3xima.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-29611\" src=\"https:\/\/i0.wp.com\/politicosaldesnudo.com.mx\/wp-content\/uploads\/2024\/01\/FIRMA-EDITORIAL-PD-4.jpg?resize=1024%2C125&#038;ssl=1\" alt=\"\" width=\"1024\" height=\"125\" srcset=\"https:\/\/i0.wp.com\/politicosaldesnudo.com.mx\/wp-content\/uploads\/2024\/01\/FIRMA-EDITORIAL-PD-4.jpg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/politicosaldesnudo.com.mx\/wp-content\/uploads\/2024\/01\/FIRMA-EDITORIAL-PD-4.jpg?resize=300%2C37&amp;ssl=1 300w, https:\/\/i0.wp.com\/politicosaldesnudo.com.mx\/wp-content\/uploads\/2024\/01\/FIRMA-EDITORIAL-PD-4.jpg?resize=768%2C94&amp;ssl=1 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Dra. 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Llad\u00f3 Castillo Nadie duda de la importancia que ha adquirido en el presente, la comunicaci\u00f3n virtual [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4381,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[26],"tags":[],"class_list":["post-29614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-columnistas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00eda Internacional del Community Manager -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/politicosaldesnudo.com.mx\/index.php\/2024\/01\/22\/dia-internacional-del-community-manager\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00eda Internacional del Community Manager -\" \/>\n<meta property=\"og:description\" content=\"Por Dra. 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