{"id":29991,"date":"2024-01-26T17:50:33","date_gmt":"2024-01-26T23:50:33","guid":{"rendered":"https:\/\/politicosaldesnudo.com.mx\/?p=29991"},"modified":"2024-01-26T17:50:33","modified_gmt":"2024-01-26T23:50:33","slug":"comunicar-es-gobernar-los-dos-equipos","status":"publish","type":"post","link":"https:\/\/politicosaldesnudo.com.mx\/index.php\/2024\/01\/26\/comunicar-es-gobernar-los-dos-equipos\/","title":{"rendered":"\u00a1Comunicar es gobernar! Los dos equipos"},"content":{"rendered":"

Por: Luis Ram\u00edrez Baqueiro<\/strong><\/span><\/p>\n

\u201cNo sabe hablar quien no sabe callar.\u201d \u2013 Pit\u00e1goras.<\/em><\/span><\/p>\n

\u00a0<\/strong>Los pol\u00edticos profesionales de todo el mundo saben que la relaci\u00f3n simbi\u00f3tica entre prensa y poder es indispensable para bien gobernar.<\/strong><\/span><\/p>\n

Expertos en comunicaci\u00f3n como Rub\u00e9n Aguilar Valenzuela -ex vocero presidencial, doctor en Ciencias Sociales por la Universidad Iberoamericana, ex jesuita y ex guerrillero –\u00a0afirman: \u201cSon dos caras de una misma realidad. En la sociedad medi\u00e1tica en la que vivimos, en el futuro lo ser\u00e1 todav\u00eda m\u00e1s, el pol\u00edtico que quiere ser gobernante es el que est\u00e1 obligado a comunicarse. Es exigencia de la democracia y la pol\u00edtica.\u201d<\/strong><\/span><\/p>\n

\u201cEl comunicar es gobernar, no funciona por s\u00ed mismo y requiere. Es una condici\u00f3n indispensable, de una masa cr\u00edtica de acci\u00f3n que muestre de manera clara que el gobierno act\u00faa y ofrece resultados que llegan a la gente, y \u00e9sta los valora como positivos.\u201d<\/strong><\/span><\/p>\n

\u201cEn una sociedad democr\u00e1tica el gobierno tiene la obligaci\u00f3n de informar y el ciudadano el derecho a ser informado. As\u00ed, la comunicaci\u00f3n gubernamental tiene su fundamento jur\u00eddico y pol\u00edtico en el cruce de esa obligaci\u00f3n y ese derecho.\u201d<\/strong><\/span><\/p>\n

\u201cEl gobernante que no se comunica no logra posicionar la acci\u00f3n que realiza su gobierno, por buena que \u00e9sta sea, y al no estar presente en los medios de comunicaci\u00f3n tiende pronto a desaparecer del imaginario p\u00fablico, y eso reduce su capacidad de maniobra.\u201d<\/strong><\/span><\/p>\n

As\u00ed, inmersos en la campa\u00f1a sucesoria por la gubernatura de Veracruz, encontramos a dos pol\u00edticos \u2013Roc\u00edo Nahle y Pepe Yunes- con sus equipos expertos de la comunicaci\u00f3n intentando llevar el agua a su molino, que permita inclinar la balanza de la opini\u00f3n p\u00fablica en la decisi\u00f3n final del votante veracruzano.<\/strong><\/span><\/p>\n

Por un lado, Pepe Yunes Zorrilla se ha rodeado de un cuerpo de notables que tienen ya su historia, muchos formados en los tiempos del Fidelato, otros en el Duartismo, pero, todos operadores profesionales de la comunicaci\u00f3n en tiempos de bonanza econ\u00f3mica.<\/strong><\/span><\/p>\n

As\u00ed a fuerza de maletas con billete les construyeron carrera y opiniones favorables a personajes innombrables de la pol\u00edtica veracruzana.<\/strong><\/span><\/p>\n

De este modo, el equipo lo conforman Oliver Olea que maneja toda la producci\u00f3n visual en videos e imagen a Pepe Yunes, junto con a Filiberto Vargas para el tema del manejo de las columnas locales y Carlos Acevedo \u2013el famoso Don Carleone, operador estrella de Gina Dom\u00ednguez Col\u00edo- para el manejo de las columnas nacionales, junto a la reci\u00e9n desempacada M\u00f3nica Mendoza \u2013asesora medi\u00e1tica- quien se sabe ya se incorpor\u00f3 al equipo pepista.<\/strong><\/span><\/p>\n

A este compacto equipo habr\u00e1 que sumar a quienes verdaderamente hacen la chamba, quienes tienen el contacto real con los reporteros y con los comunicadores de los diversos espacios informativos y a quienes se les respeta y valora su esfuerzo en las personas de Noem\u00ed V\u00e1ldes y Elie Ram\u00edrez Rueda, destacadas profesionales del trabajo reporteril que se la rifan intentando posicionar a su jefe Pepe Yunes, a pesar de no pertenecer al club de los tocados por la mano de Gina.<\/strong><\/span><\/p>\n

Del otro lado, est\u00e1 tambi\u00e9n otro equipo, que tambi\u00e9n se mueve en las aguas profundas del periodismo veracruzano, lidiando un d\u00eda s\u00ed y otro tambi\u00e9n con los tiburones de la informaci\u00f3n.<\/strong><\/span><\/p>\n

Adriana Mu\u00f1oz responsable de coordinar esos esfuerzos, ser\u00e1 afirman reforzada por personajes como V\u00edctor Hugo Cisneros que estar\u00eda presto de dejar RTV y tirar la papa caliente que representa.<\/strong><\/span><\/p>\n

El ex coordinador de Comunicaci\u00f3n Social del Ayuntamiento de Boca del R\u00edo en tiempos de Salvador Manzur D\u00edaz, retornar\u00eda como ya lo hiciera en 2018 para apoyar la campa\u00f1a de Nahle Garc\u00eda junto a Mari V\u00e1zquez, activo recomendado por el mismo Ricardo Exsome, y de quien se sabe ahora asesora cercanamente a la misma Claudia Sheinbaum Pardo.<\/strong><\/span><\/p>\n

Se ha manejado tambi\u00e9n que Nahle Garc\u00eda llevar\u00eda a Iv\u00e1n Calder\u00f3n columnista y publirrelacionista de la regi\u00f3n de M\u00e1gica de Los Tuxtlas para llevar consigo los hechizos necesarios para desactivar la campa\u00f1a negra desatada contra la misma precandidata por parte del equipo de Pepe Yunes.<\/strong><\/span><\/p>\n

As\u00ed como a un par de recomendadas de Iv\u00e1n Luna \u2013actual titular de la Coordinaci\u00f3n de Comunicaci\u00f3n Social del Gobierno del Estado- con lo que completar\u00eda el rol de bateo.<\/strong><\/span><\/p>\n

Sin temor a equivocarnos, es fundamental que ambos candidatos tengan claro que gobernar es informar, que la relaci\u00f3n prensa-estado es y ser\u00e1 una relaci\u00f3n simbi\u00f3tica necesaria para llevar a buen puerto sus esfuerzos en su af\u00e1n por gobernar la entidad, pero, sobre todo, distinguir en los representantes de los medios de comunicaci\u00f3n a los aliados permanentes de una sociedad que critica, siempre busca construir un mejor Veracruz.<\/strong><\/span><\/p>\n

\u00a0<\/strong>Al <\/strong>tiempo.<\/strong><\/span><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

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