{"id":32855,"date":"2024-03-05T09:34:02","date_gmt":"2024-03-05T15:34:02","guid":{"rendered":"https:\/\/politicosaldesnudo.com.mx\/?p=32855"},"modified":"2024-03-05T09:34:02","modified_gmt":"2024-03-05T15:34:02","slug":"fraudes-se-redujeron-70-con-inteligencia-artificial-citibanamex","status":"publish","type":"post","link":"https:\/\/politicosaldesnudo.com.mx\/index.php\/2024\/03\/05\/fraudes-se-redujeron-70-con-inteligencia-artificial-citibanamex\/","title":{"rendered":"Fraudes se redujeron 70% con inteligencia artificial: Citibanamex"},"content":{"rendered":"<div dir=\"auto\"><span style=\"font-size: 14pt;\">Con el uso de la inteligencia artificial, los intentos de fraude en contra de los clientes de Citibanamex, uno de los bancos de mayor presencia entre los que operan en el pa\u00eds, han disminuido hasta en un 70 por ciento, dio a conocer Rosario Valdivia, directora de tecnolog\u00eda de la instituci\u00f3n financiera.<\/span><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><span style=\"font-size: 14pt;\">Las nuevas herramientas tecnol\u00f3gicas no solo sirven para disminuir los intentos de fraudes o de ciberataques, pues tambi\u00e9n es la forma que los bancos tradicionales tienen hoy en d\u00eda para competirles a las instituciones financieras digitales o a los llamados neobancos y de prevenir que los niveles de impago vayan al alza, explicaron directivos del banco.<\/span><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><span style=\"font-size: 14pt;\">Tan solo durante este 2024, Citibanamex tiene planeado invertir alrededor de 400 millones de pesos para temas relacionados con la prevenci\u00f3n de fraudes y alrededor de cinco mil 250 millones de pesos para todo aquello que est\u00e9 relacionado con la tecnolog\u00eda.<\/span><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><span style=\"font-size: 14pt;\">\u201cEn los \u00faltimos a\u00f1os hemos invertido fuertemente en diferentes tecnolog\u00edas de fraude que se basan en inteligencia artificial, y nuestra evoluci\u00f3n ha sido bastante positiva en t\u00e9rminos de fraude, pues al menos se ha reducido en 70 por ciento las perdidas por fraudes\u201d, dijo Valdivia en conferencia de prensa.<\/span><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><span style=\"font-size: 14pt;\">Si bien, consider\u00f3 que el uso de las nuevas tecnolog\u00edas como la inteligencia artificial no hace al banco un ente inmune a sufrir alguna vulnerabilidad dentro de sus sistemas debido a la velocidad con la que los ciberdelincuentes modernizan sus t\u00e9cnicas para estafar, hoy en d\u00eda la mayor\u00eda de los fraudes que se logran concretar son por medio de la ingenier\u00eda social, es decir, cuando contactan a un usuario y les roban sus datos personales por medio de falsas llamadas, mensajes o correos.<\/span><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><span style=\"font-size: 14pt;\">Axel Romo, director general de an\u00e1lisis de datos y campa\u00f1as, puntualiz\u00f3 que con estas nuevas herramientas se vuelve m\u00e1s sencillo poner en pr\u00e1ctica modelos de an\u00e1lisis a la hora de otorgar un financiamiento con el objetivo de detectar que clientes tienen capacidad de pago y a aquellos que son m\u00e1s vulnerables a caer en temas de morosidad.<\/span><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><span style=\"font-size: 14pt;\">\u201cDesde el otorgamiento del cr\u00e9dito yo tengo que saber qui\u00e9n s\u00ed me va a poder pagar porque creo que tiene la capacidad de hacerlo y quien no. Hay productos como la tarjeta de cr\u00e9dito, y con la IA se cuestiona para qu\u00e9 te doy una ampliaci\u00f3n de tu tarjeta de la l\u00ednea si veo que est\u00e1s teniendo problemas para pagar la que ya tienes.<\/span><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><span style=\"font-size: 14pt;\">\u201cHay actores que quiz\u00e1s un poco menos cuidadosos y aunque yo, banco, fui cuidado en dar el cr\u00e9dito ya se me sorprendieron por otro lado, pues ya si veo que el cliente est\u00e1 en alg\u00fan problema financiero tambi\u00e9n en forma proactiva buscas acercarte a \u00e9l y ver la mejor forma de c\u00f3mo ayudarle a resolver eso\u201d, apunt\u00f3.<\/span><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><span style=\"font-size: 14pt;\">Romo plante\u00f3 que a los bancos, en comparaci\u00f3n con las fintechs o las empresas de tecnolog\u00eda financiera, les cuesta una mayor cantidad de recursos el uso de las nuevas tecnolog\u00edas y el manejo de datos al tener una mayor cantidad de clientes, sin embargo las entidades que no se adapten a las nuevas tendencias \u201cse quedar\u00e1n atr\u00e1s\u201d.<\/span><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><span style=\"font-size: 14pt;\">Incluso, consider\u00f3 que contar con una mayor cantidad de clientes significa una ventaja competitiva para los bancos, pues hoy en d\u00eda ya pueden ofrecer productos y servicios m\u00e1s especializados a los clientes y eso es algo que las grandes firmas de tecnolog\u00eda financiera apenas comienzan a realizar.<\/span><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><span style=\"font-size: 14pt;\">\u201cHay centros de datos que nos ayudan a procesar todos estos millones de datos que muchas veces nuevas empresas no tienen. Eso es una ventaja competitiva del banco y que est\u00e1 usando esta ventaja competitiva con estos este nuevos competidores\u2026 Hay empresas tecnol\u00f3gicas, como Google, que ellos si nos llevan ventaja, pero esa no es nuestra competencia\u201d, a\u00f1adi\u00f3 Israel Mercader, director del centro de excelencia de Citibanamex.<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Con el uso de la inteligencia artificial, los intentos de fraude en contra de los clientes de Citibanamex, uno de 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