{"id":33097,"date":"2024-03-08T10:44:26","date_gmt":"2024-03-08T16:44:26","guid":{"rendered":"https:\/\/politicosaldesnudo.com.mx\/?p=33097"},"modified":"2024-03-08T10:44:26","modified_gmt":"2024-03-08T16:44:26","slug":"entra-en-vigor-ley-de-mercados-digitales-en-europa","status":"publish","type":"post","link":"https:\/\/politicosaldesnudo.com.mx\/index.php\/2024\/03\/08\/entra-en-vigor-ley-de-mercados-digitales-en-europa\/","title":{"rendered":"Entra en vigor Ley de Mercados Digitales en Europa"},"content":{"rendered":"<p><span style=\"font-size: 14pt;\">La Uni\u00f3n Europea empez\u00f3 a aplicar desde este jueves a Apple, Alphabet (Google), Amazon, Meta (Facebook e Instagram) y Microsoft y ByteDance (TikTok) las reglas m\u00e1s estrictas de la nueva Ley de Mercados Digitales (LDM) por considerar que estas seis grandes plataformas son \u201cguardianes de acceso\u201d a servicios b\u00e1sicos y deben cumplir los est\u00e1ndares m\u00e1s duros contra pr\u00e1cticas abusivas que limiten la competencia de tecnol\u00f3gicas m\u00e1s peque\u00f1as.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">La norma entra en vigor seis meses despu\u00e9s de que la Comisi\u00f3n Europea designara a estas seis compa\u00f1\u00edas por su peso en el mercado y diera de plazo hasta marzo para que tomaran las medidas necesarias para adecuarse a la legislaci\u00f3n comunitaria y notificara a Bruselas las \u201csoluciones\u201d asumidas.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">En caso de que uno de los \u201cguardianes de acceso\u201d (o <em>gatekeepers<\/em> en ingl\u00e9s) viole las nuevas reglas antimonopolio del sector digital europeo se expondr\u00e1 a multas de hasta 10 por ciento del volumen de negocio global de la compa\u00f1\u00eda y de hasta 20 por ciento en caso de reincidencia.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">La vicepresidenta comunitaria responsable de Competencia, Margrethe Vestager, celebr\u00f3 que las nuevas reglas permitir\u00e1n que \u201clos mercados <em>online<\/em> sean m\u00e1s abiertos y competitivos para que las peque\u00f1as empresas innovadoras tengan tambi\u00e9n una oportunidad equitativa de hacerlo\u201d.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u201cComo consumidores, tendremos opciones m\u00e1s asequibles <em>online<\/em>. Esto cambiar\u00e1 profundamente la forma en que funcionan los mercados <em>online<\/em> y abrir\u00e1 el mercado digital, en beneficio de todos los agentes econ\u00f3micos y usuarios europeos\u201d, dijo la liberal danesa.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">En concreto, los usuarios finales podr\u00e1n elegir servicios y &#8216;app stores&#8217; alternativas a las que impongan por defecto estas plataformas y tendr\u00e1n un mejor control sobre sus datos al poder decidir si permite que la compa\u00f1\u00eda vincule sus cuentas -lo que implicar\u00eda que la plataforma pueda rastrear sus datos-.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Los usuarios tambi\u00e9n podr\u00e1n obtener, transferir y utilizar f\u00e1cilmente datos entre servicios o aplicaciones, lo que facilitar\u00e1 las copias de seguridad de datos sin soluciones de continuidad y el paso a diferentes servicios. Asimismo podr\u00e1n utilizar servicios alternativos de identificaci\u00f3n electr\u00f3nica o de pago integrados en la aplicaci\u00f3n.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">En el caso de los usuarios profesionales, las nuevas normas buscan garantizarles una competencia justa cuando compitan con los servicios de los seis gigantes digitales. Podr\u00e1n solicitar la interoperabilidad con los servicios de las plataformas se\u00f1aladas para ofrecer nuevos servicios innovadores y tambi\u00e9n vender sus aplicaciones a trav\u00e9s de canales alternativos distintos de las tiendas de aplicaciones de los guardianes de acceso.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Uni\u00f3n Europea empez\u00f3 a aplicar desde este jueves a Apple, Alphabet (Google), Amazon, Meta (Facebook e Instagram) y Microsoft 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