{"id":37494,"date":"2024-05-14T08:09:56","date_gmt":"2024-05-14T13:09:56","guid":{"rendered":"https:\/\/politicosaldesnudo.com.mx\/?p=37494"},"modified":"2024-05-14T08:09:56","modified_gmt":"2024-05-14T13:09:56","slug":"nuevo-leon-avanza-en-la-digitalizacion-del-turismo-con-la-plataforma-dasha-mty","status":"publish","type":"post","link":"https:\/\/politicosaldesnudo.com.mx\/index.php\/2024\/05\/14\/nuevo-leon-avanza-en-la-digitalizacion-del-turismo-con-la-plataforma-dasha-mty\/","title":{"rendered":"Nuevo Le\u00f3n avanza en la digitalizaci\u00f3n del Turismo con la plataforma DASHA MTY"},"content":{"rendered":"<p><span style=\"font-size: 14pt;\"><em>El estado impulsa la industria tur\u00edstica con esta plataforma que desarrollaron el Cl\u00faster de Turismo y la startup Datlas. Esta herramienta proporciona datos estrat\u00e9gicos para la toma de decisiones y est\u00e1 en proceso de unirse a la Red de Observatorios Tur\u00edsticos Sostenibles de la OMT.<\/em><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Nuevo Le\u00f3n experimenta una r\u00e1pida digitalizaci\u00f3n de la industria tur\u00edstica. Primero con el Pasaporte Nuevo Le\u00f3n Extraordinario y actualmente el Cl\u00faster de Turismo estatal, junto con la startup Datlas, desarrollaron y est\u00e1n fortaleciendo la plataforma DASHA MTY, para que se convierta en el visualizador de datos del Observatorio Tur\u00edstico de Monterrey, afirm\u00f3 a El Economista, Mauricio Magdaleno, director general del Cl\u00faster.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">A su vez, el Observatorio Tur\u00edstico de Monterrey, est\u00e1 en proceso de ser integrado a la Red de Observatorios Tur\u00edsticos Sostenibles, de la Organizaci\u00f3n Mundial de Turismo (OMT).<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u201cLa plataforma DASHA MTY, contiene informaci\u00f3n tur\u00edstica, que puede consultar cualquier interesado en dashamty.com. Tambi\u00e9n tenemos un DASHA Premium para los miembros y aliados del cl\u00faster donde les damos acceso a algunas variables; por ejemplo informaci\u00f3n hist\u00f3rica de 2004 hacia atr\u00e1s y tienen m\u00e1s oportunidad de interactuar con la plataforma\u201d, enfatiz\u00f3.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Fue desarrollada por el cl\u00faster en colaboraci\u00f3n con la startup Datlas mediante una alianza, a su vez, la Secretar\u00eda de Turismo estatal les provee informaci\u00f3n, as\u00ed como fuentes p\u00fablicas como el Instituto Nacional de Estad\u00edstica y Geograf\u00eda (Inegi), Banxico y otras fuentes privadas, para que los usuarios puedan encontrar informaci\u00f3n para la toma de decisiones estrat\u00e9gicas, ya sea del sector hotelero, aerol\u00edneas, recintos, etc.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u201cLa Secretar\u00eda de Turismo de Nuevo Le\u00f3n, est\u00e1 creando un Observatorio Tur\u00edstico y nosotros nos sumamos tambi\u00e9n para estar adscritos a la Red de Observatorios Tur\u00edsticos Sostenibles, de la OMT\u201d, recalc\u00f3.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Para pertenecer a la red de Observatorios se deben congregar los datos en distintas variables, \u201cnosotros aportamos la plataforma DASHA y lo estamos transformando para que sea el visualizador del Observatorio Tur\u00edstico de Nuevo Le\u00f3n, estamos en ese proceso de hacer unos ajustes y de entrega de datos, para cumplir con los est\u00e1ndares mundiales de la OMT\u201d.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">La informaci\u00f3n de esta plataforma se divide en siete agrupamientos, cada uno tiene alrededor de 10 u 11 variables, con temas sobre hospedaje, unidades econ\u00f3micas de turismo, eventos, pasajeros, etc.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Por ejemplo, en DASHA se puede encontrar informaci\u00f3n como llegada de visitantes en marzo: 275,000 turistas, y en el acumulado de enero a marzo 727,200 visitantes, de acuerdo a los datos de la Secretar\u00eda de Turismo estatal con base en informaci\u00f3n de Datatur.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Un pasaporte que perfila al visitante<\/strong><\/span><br \/>\n<span style=\"font-size: 14pt;\">El Pasaporte Nuevo Le\u00f3n Extraordinario, \u201ctiene una virtud que es una plataforma de usuario, ah\u00ed podemos encontrar perfiles de acuerdo a sus gustos, y donde se mueve, cu\u00e1les son los atractivos, y con eso perfilamos al visitante, por ejemplo, si hacen una compra o contrataci\u00f3n, o una reserva tur\u00edstica, podemos calcular la capacidad de gasto, el lugar de procedencia, cu\u00e1nto tiempo est\u00e1 en la ciudad, por sus h\u00e1bitos de consumo\u201d, subray\u00f3 Mauricio Magdaleno.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u201cVale la pena subrayar, el esp\u00edritu de colaboraci\u00f3n en innovaci\u00f3n, es una Asociaci\u00f3n P\u00fablico Privada del Cl\u00faster y Datlas, con una inversi\u00f3n superior a 1.2 millones de pesos. Juntos podemos hacer muchas cosas, separados dif\u00edcilmente se puede lograr\u201d, concluy\u00f3 el directivo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El estado impulsa la industria tur\u00edstica con esta plataforma que desarrollaron el Cl\u00faster de Turismo y la startup Datlas. 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