{"id":43579,"date":"2024-08-07T08:15:29","date_gmt":"2024-08-07T13:15:29","guid":{"rendered":"https:\/\/politicosaldesnudo.com.mx\/?p=43579"},"modified":"2024-08-07T08:15:29","modified_gmt":"2024-08-07T13:15:29","slug":"gasto-en-publicidad-en-mexico-crecera-10-este-ano-impulsado-por-elecciones-y-eventos-internacionales","status":"publish","type":"post","link":"https:\/\/politicosaldesnudo.com.mx\/index.php\/2024\/08\/07\/gasto-en-publicidad-en-mexico-crecera-10-este-ano-impulsado-por-elecciones-y-eventos-internacionales\/","title":{"rendered":"Gasto en publicidad en M\u00e9xico crecer\u00e1 10% este a\u00f1o, impulsado por elecciones y eventos internacionales"},"content":{"rendered":"<div>\n<p><span style=\"font-size: 14pt;\">Antulio Ort\u00edz, socio fundador de la Comunidad MCX, indic\u00f3 que se espera que el gasto en publicidad y marketing de las empresas en M\u00e9xico alcance los 7,200 millones de d\u00f3lares este a\u00f1o,\u00a0con un incremento de alrededor de 10\u00a0por ciento comparado con el a\u00f1o\u00a0pasado.<\/span><\/p>\n<\/div>\n<div>\n<div>\n<div><span style=\"font-size: 14pt;\">Se espera que el gasto de las empresas en publicidad\u00a0y marketing en M\u00e9xico crezca este a\u00f1o a casi 7,200 millones de d\u00f3lares, lo que representa un incremento del 10% respecto al a\u00f1o pasado, debido a la actividad inusual por las elecciones federales, as\u00ed como eventos deportivos internacionales y los\u00a0Juegos Ol\u00edmpicos de Par\u00eds, indic\u00f3 Antulio Ort\u00edz, socio fundador de la Comunidad MCX, Marketers en Acci\u00f3n.<\/span><\/div>\n<\/div>\n<div>\n<div id=\"readNote\">\n<div>\n<p><span style=\"font-size: 14pt;\">Los principales rubros de gasto en publicidad y mercadotecnia en M\u00e9xico incluyen\u00a0televisi\u00f3n\u00a0abierta, de\u00a0paga y canales streaming\u00a0(30%),\u00a0internet\u00a0(35%),\u00a0radio\u00a0(5%),\u00a0prensa\u00a0y\u00a0revistas\u00a0(5%),\u00a0publicidad\u00a0exterior\u00a0(5%),\u00a0art\u00edculos\u00a0promocionales,\u00a0activaciones,\u00a0espect\u00e1culos,\u00a0demostraciones,\u00a0expos\u00a0y\u00a0eventos\u00a0(20%), siendo este \u00faltimo el que mayor tasa de crecimiento ha tenido despu\u00e9s de la pandemia por el deseo de la gente de salir fuera de casa, se\u00f1al\u00f3 Antulio Ort\u00edz.<\/span><\/p>\n<div>\n<div id=\"script-container2\">\n<div id=\"daily-player-news\">\n<div><span style=\"font-size: 14pt;\">La industria de Artes Gr\u00e1ficas y la Mercadotecnia tambi\u00e9n anticipa un aumento significativo en el gasto. Lino Trevi\u00f1o Siller, presidente de la C\u00e1mara Nacional de la Industria de Artes Gr\u00e1ficas (Canagraf), y Pedro Arturo Ram\u00edrez Lamadrid, director de Expo Internacional de Publicidad M\u00e9xico-Monterrey, coincidieron en que la pandemia de Covid-19 aceler\u00f3 el e-commerce y la inversi\u00f3n en comunicaci\u00f3n y mercadotecnia, con un gasto de m\u00e1s de 7,000 millones de d\u00f3lares y esperan un crecimiento de doble d\u00edgito para este a\u00f1o.<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14pt;\">Nuevos m\u00e9todos de comunicaci\u00f3n para sumar a las ventas<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-size: 14pt;\">Antulio Ortiz, tambi\u00e9n director general de la consultor\u00eda en mercadotecnia AAGA, destac\u00f3 que la publicidad est\u00e1 absorbiendo nuevos m\u00e9todos de comunicaci\u00f3n, integrando plataformas digitales y eventos presenciales para sumar a las ventas. \u00abAhora el gasto en pautas en cualquier plataforma, como Instagram y X, toma un porcentaje muy importante del presupuesto de las empresas, entre el 25 y 30% en promedio\u00bb, explic\u00f3.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Antulio Ort\u00edz, socio fundador de la Comunidad MCX, indic\u00f3 que se espera que el gasto en publicidad y marketing de 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