{"id":46224,"date":"2024-09-13T17:24:24","date_gmt":"2024-09-13T22:24:24","guid":{"rendered":"https:\/\/politicosaldesnudo.com.mx\/?p=46224"},"modified":"2024-09-13T17:24:24","modified_gmt":"2024-09-13T22:24:24","slug":"la-ola-digital-en-publicidad","status":"publish","type":"post","link":"https:\/\/politicosaldesnudo.com.mx\/index.php\/2024\/09\/13\/la-ola-digital-en-publicidad\/","title":{"rendered":"La ola digital en publicidad"},"content":{"rendered":"
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 La pol\u00edtica de comunicaci\u00f3n social de la gobernadora<\/span><\/div>\n
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 El Gasto de publicidad en M\u00e9xico creci\u00f3 un 9%<\/span><\/div>\n
\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6 de cada 10 pesos se fueron directo a medios digitales<\/span><\/div>\n
\u00a0<\/span><\/div>\n
Por Miguel \u00c1ngel Cristiani G.<\/span><\/div>\n
Existen dudas entre comunicadores y periodistas veracruzanos sobre cual ser\u00e1 la pol\u00edtica que para ese sector de la poblaci\u00f3n habr\u00e1 de aplicar la gobernadora Roc\u00edo Nahle, porque hasta ahora solo se ha anunciado que habr\u00e1 de operar con dos \u00e1reas de su administraci\u00f3n, una es para redes sociales y la otra para medios impresos.<\/span><\/div>\n
No se sabe si sobre esas dos \u00e1reas habr\u00e1 un Coordinador General de Comunicaci\u00f3n Social como sucede en la actualidad.<\/span><\/div>\n
Hasta ahora solo se han visto sus mensajes en las redes sociales de Facebook.<\/span><\/div>\n
La gobernadora Roc\u00edo Nahale Garc\u00eda ha declarado que habr\u00e1 de trabajar y gobernar con todos los sectores de la sociedad y\u00a0 precisamente uno de esos sectores es el de la comunicaci\u00f3n social.<\/span><\/div>\n
Ser\u00eda saludable que, as\u00ed como ha estado recorriendo las distintas regiones del estado para agradecer el apoyo que le brindaron los electores en las votaciones del pasado 2 de junio, se reuniera con los distintos grupos de aut\u00e9nticos comunicadores, para informar cual ser\u00e1 la pol\u00edtica de comunicaci\u00f3n social en el pr\u00f3ximo sexenio.<\/span><\/div>\n
Es entendible que no quiera seguir con el modelo que estableci\u00f3 Cuitl\u00e1huac Garc\u00eda, que al final de cuentas, se vio que no funcion\u00f3, aunque se trata de convencer -demasiado tarde- que \u201cse logr\u00f3 poner el Primer Piso de la Cuarta Transformaci\u00f3n\u201d, con obras y acciones que no se ven ni se sienten por ning\u00fan lado, en contraste con la realidad que viven los veracruzanos, para mencionar solamente un rubro, de las carreteras que est\u00e1n en p\u00e9simas condiciones.<\/span><\/div>\n
Respecto al tema de la Comunicaci\u00f3n y la Publicidad se acaban de dar a conocer algunos datos interesantes sobre la llamada ola digital en medios masivos:<\/span><\/div>\n
Parece que las marcas en M\u00e9xico ya saben d\u00f3nde est\u00e1 la fiesta: online.<\/span><\/div>\n
En 2023, el gasto en publicidad creci\u00f3 un 9%, llegando a 134,000 millones de pesos, seg\u00fan un estudio de la AMAI y la IAB M\u00e9xico.<\/span><\/div>\n
Pero lo que realmente llama la atenci\u00f3n es que 6 de cada 10 pesos se fueron directo a medios digitales.<\/span><\/div>\n
Algunos datos interesantes:<\/span><\/div>\n
La publicidad online creci\u00f3 un 22%, llegando a 76,000 millones de pesos.<\/span><\/div>\n
M\u00e9xico se posiciona como uno de los primeros pa\u00edses de habla hispana en superar el 60% de inversi\u00f3n en digital, comparable con mercados como Estados Unidos y Reino Unido.<\/span><\/div>\n
La tele no tira la toalla<\/span><\/div>\n
No todo es mundo virtual. La televisi\u00f3n tradicional sigue siendo un peso pesado, con una inversi\u00f3n que creci\u00f3 6.4% hasta 29,000 millones de pesos. Incluso la TV de paga mostr\u00f3 se\u00f1ales de vida, creciendo 8% y alcanzando 8,500 millones de pesos.<\/span><\/div>\n
La radio no se queda atr\u00e1s, con un crecimiento del 13% y una inversi\u00f3n de 5,000 millones de pesos.<\/span><\/div>\n
Los medios impresos, aunque en menor proporci\u00f3n, tambi\u00e9n crecieron: prensa 4.1% y revistas un sorprendente 41%.<\/span><\/div>\n
El panorama completo: M\u00e9xico va pisando fuerte en lo digital, pero a\u00fan tiene camino por recorrer en cuanto a inversi\u00f3n publicitaria total. Con $59 d\u00f3lares de gasto publicitario por persona, todav\u00eda est\u00e1 lejos de pa\u00edses como China ($89 d\u00f3lares), Espa\u00f1a ($139 d\u00f3lares) o la locura de Estados Unidos ($940 d\u00f3lares).<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 La pol\u00edtica de comunicaci\u00f3n social de la gobernadora \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 El Gasto de publicidad en M\u00e9xico creci\u00f3 un 9% \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 […]<\/p>\n","protected":false},"author":4,"featured_media":46060,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[26],"tags":[],"class_list":["post-46224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-columnistas"],"yoast_head":"\nLa ola digital en publicidad - 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