{"id":47611,"date":"2024-10-03T07:30:57","date_gmt":"2024-10-03T12:30:57","guid":{"rendered":"https:\/\/politicosaldesnudo.com.mx\/?p=47611"},"modified":"2024-10-03T00:47:45","modified_gmt":"2024-10-03T05:47:45","slug":"las-mananeras-del-pueblo-la-util-herramienta-de-comunicacion-de-la-4t","status":"publish","type":"post","link":"https:\/\/politicosaldesnudo.com.mx\/index.php\/2024\/10\/03\/las-mananeras-del-pueblo-la-util-herramienta-de-comunicacion-de-la-4t\/","title":{"rendered":"Las ma\u00f1aneras del Pueblo: la \u00fatil herramienta de comunicaci\u00f3n de la 4T"},"content":{"rendered":"

Por: Luis Ram\u00edrez Baqueiro<\/span><\/strong><\/p>\n

\u201cEl peor enemigo de la comunicaci\u00f3n es la ilusi\u00f3n de ella.\u201d \u2013 William H. Whyte.<\/em><\/span><\/p>\n

El modelo de comunicaci\u00f3n institucional implementado por el ex presidente Andr\u00e9s Manuel L\u00f3pez Obrador, traducido en sus conferencias matutinas, se ha convertido en la herramienta de comunicaci\u00f3n pol\u00edtica m\u00e1s efectiva del mundo.<\/span><\/p>\n

Sin precedente alguno, el ejercicio de repetici\u00f3n matutino heredado por L\u00f3pez Obrador a la nueva administraci\u00f3n que encabeza ya desde el 01 de octubre la Dra. Claudia Sheinbaum Pardo es y ser\u00e1 la mejor forma de gobernar.<\/span><\/p>\n

Dicen los conocedores de las ciencias pol\u00edticas que \u201cgobernar es informar\u201d y qu\u00e9 mejor manera de hacerlo que tener un ejercicio transparente de comunicaci\u00f3n diario, para hablarles e informarles a los mexicanos.<\/span><\/p>\n

No es casualidad que una cient\u00edfica como Sheinbaum Pardo haya observado en el m\u00e9todo una herramienta eficaz para mantenerse presente entre su pueblo.<\/span><\/p>\n

As\u00ed del legado que dejar\u00e1 el \u00ednclito pr\u00f3cer de Macuspana, mil 438 ma\u00f1aneras, traducidas en total de dos mil 932 horas de transmisi\u00f3n en seis a\u00f1os. Que sirvieron para hablar de todos y cada uno de los temas de la agenda p\u00fablica nacional, que el mismo fue marcando en el derrotero informativo.<\/span><\/p>\n

Nunca antes un presidente de M\u00e9xico, mantuvo tal nivel de comunicaci\u00f3n institucional con la prensa, pero especialmente con la sociedad, que es a la que \u00e9l pretend\u00eda llegar y lleg\u00f3.<\/span><\/p>\n

Adem\u00e1s, en las conferencias matutinas, el presidente tambi\u00e9n presentaba datos duros sobre diversos temas, como inseguridad, econom\u00eda, desempleo, salud, entre otras cosas. En las conferencias de prensa matutinas, tambi\u00e9n pudo verse a secretarios de Estado que respond\u00edan tambi\u00e9n preguntas, o mostraban datos referentes a sus secretar\u00edas.<\/span><\/p>\n

El objetivo de las conferencias de prensa matutinas es tener un canal de comunicaci\u00f3n m\u00e1s directo entre el poder pol\u00edtico y los periodistas y la ciudadan\u00eda.<\/span><\/p>\n

Es inminente que la ahora presidenta de M\u00e9xico, Claudia Sheinbaum imprimir\u00e1 un sello personal a este exitoso ejercicio de comunicaci\u00f3n, por principio de cuentas, ella, ha variado el horario de inicio de las mismas, pas\u00e1ndola a las 7:30 horas, media hora m\u00e1s tarde que su antecesor.<\/span><\/p>\n

Este mismo instrumento ser\u00e1 ahora empleado por la presidenta Sheinbaum para hacer la presentaci\u00f3n de su discurso y el planteamiento de su realidad.<\/span><\/p>\n

La primera de las muchas conferencias ma\u00f1aneras que habr\u00e1 de dar fue dedicada a las v\u00edctimas de la masacre de Tlatelolco de aquel 2 de octubre de 1968, en las postrimer\u00edas de los Juegos Ol\u00edmpicos desarrollados en ese mismo mes en M\u00e9xico.<\/span><\/p>\n

El espacio sirvi\u00f3 de marco para ofrecer una disculpa p\u00fablica a las y los mexicanos, como Comandante en jefe de las Fuerzas Armadas, pues fueron ellos los responsables de ejecutar dicho acto de lesa humanidad.<\/span><\/p>\n

A su vez, le imprime un distintivo particular al definir desde el inicio de las mismas los temas que por d\u00eda habr\u00e1 de abordar.<\/span><\/p>\n

As\u00ed Sheibaum Pardo inform\u00f3 que tambi\u00e9n los temas que tocar\u00e1 d\u00eda por d\u00eda en cada uno de estos ejercicios de comunicaci\u00f3n. Los cu\u00e1les ser\u00e1n:<\/span><\/p>\n

Lunes: Vida Saludable, la cual har\u00e1 conciencia sobre el consumo de comida chatarra y sus da\u00f1os a la poblaci\u00f3n<\/span><\/p>\n

Martes: Humanismo mexicano y memoria hist\u00f3rica, en la cual intervendr\u00e1 un historiador<\/span><\/p>\n

Mi\u00e9rcoles: Detector de mentiras, donde aparte de exhibir fake news en medios y redes sociales, tambi\u00e9n tendr\u00e1 participaci\u00f3n de la ciudadan\u00eda para denunciar estas.<\/span><\/p>\n

Jueves: Mujeres en la historia, con historias de mujeres y su importancia en el M\u00e9xico actual.<\/span><\/p>\n

Viernes: Suave patria, con informaci\u00f3n para enaltecer el orgullo mexicano.<\/span><\/p>\n

Las \u201cma\u00f1aneras\u201d se convirtieron en una poderosa arma comunicacional que ayud\u00f3 al ex gobernante a \u201cganar la batalla por el control de la realidad\u201d, ha se\u00f1alado el consultor en comunicaci\u00f3n Luis Antonio Espino en su libro \u201cL\u00f3pez Obrador: el poder del discurso populista\u201d.<\/span><\/p>\n

A diferencia del ex presidente L\u00f3pez Obrador la presidenta desglosa metodol\u00f3gicamente cada uno de los espacios en que habr\u00e1 de intervenir, definiendo desde el principio los temas a abordar, lo que muestra ya desde ahora su marca personal.<\/span><\/p>\n

Una que habr\u00e1 de ser distintivo elemental de su forma y manera de gobernar, Claudia Sheinbaum comprende que el control del discurso y la discusi\u00f3n nacional son por consecuencia la mejor herramienta pol\u00edtica que podr\u00e1 emplear para poder vender el Segundo Piso de la 4T como la consolidaci\u00f3n de una continuidad necesaria para el desarrollo de M\u00e9xico.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Al tiempo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Por: Luis Ram\u00edrez Baqueiro \u201cEl peor enemigo de la comunicaci\u00f3n es la ilusi\u00f3n de ella.\u201d \u2013 William H. Whyte. 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