{"id":55186,"date":"2025-01-25T00:10:44","date_gmt":"2025-01-25T06:10:44","guid":{"rendered":"https:\/\/politicosaldesnudo.com.mx\/?p=55186"},"modified":"2025-01-24T23:00:08","modified_gmt":"2025-01-25T05:00:08","slug":"cnn-anuncia-200-despidos-como-parte-de-su-transicion-hacia-operaciones-digitales","status":"publish","type":"post","link":"https:\/\/politicosaldesnudo.com.mx\/index.php\/2025\/01\/25\/cnn-anuncia-200-despidos-como-parte-de-su-transicion-hacia-operaciones-digitales\/","title":{"rendered":"CNN anuncia 200 despidos como parte de su transici\u00f3n hacia operaciones digitales"},"content":{"rendered":"<p>CNN anunci\u00f3 una reestructuraci\u00f3n que incluye alrededor de 200 despidos, en lo que representa un giro acelerado hacia las operaciones digitales.<\/p>\n<p>Es la renovaci\u00f3n m\u00e1s amplia hasta ahora en los 18 meses de mandato del director general Mark Thompson, ex director ejecutivo de The New York Times y la BBC, convocado por la empresa matriz Warner Bros. Discovery para revivir la alica\u00edda fortuna del medio de noticias.<\/p>\n<p>Los despidos est\u00e1n concentrados en el negocio televisivo de CNN, donde los\u00a0<em>ratings\u00a0<\/em>han ca\u00eddo mientras los consumidores dejan de contratar los servicios de cable y buscan otras fuentes de noticias.<\/p>\n<p>Eventualmente ser\u00e1n compensados por nuevas contrataciones en el \u00e1rea digital, donde Warner Bros. Discovery est\u00e1 haciendo una inversi\u00f3n de 70 millones de d\u00f3lares, inform\u00f3 CNN.<\/p>\n<p>\u201cEsto no es un ejercicio de ahorro de costos\u201d, se\u00f1al\u00f3 Thompson en una entrevista. \u201cDe hecho, estamos aumentando las inversiones\u201d.<\/p>\n<p>Los despidos han ocurrido o se anticipan en toda la industria de noticias.\u00a0Los\u00a0<em>ratings\u00a0<\/em>de CNN han sufrido desde la elecci\u00f3n del presidente Donald Trump, un antiguo cr\u00edtico de la cadena.<\/p>\n<p>CNN promedi\u00f3 1.7 millones de espectadores para la ceremonia de investidura de Trump esta semana, en comparaci\u00f3n con 8 millones de televidentes para la toma de posesi\u00f3n de Joe Biden hace cuatro a\u00f1os, aunque la audiencia puede fluctuar seg\u00fan la postura pol\u00edtica de la persona que asume el cargo.<\/p>\n<p>CNN tambi\u00e9n sufri\u00f3 un golpe financiero \u2014es incierto de cu\u00e1nto fue\u2014 cuando un jurado de Florida declar\u00f3 la semana pasada a la cadena responsable de difamar a un veterano de la Marina de Estados Unidos en una historia que involucraba un esfuerzo pagado para extraer afganos en peligro despu\u00e9s de la toma del poder por parte del Talib\u00e1n en su pa\u00eds.<\/p>\n<p>La cadena resolvi\u00f3 el caso antes de que el jurado pudiera decidir completamente sobre los da\u00f1os.<\/p>\n<p>CNN anunci\u00f3 el jueves que estaba desarrollando un producto que permitir\u00eda a los consumidores ver una transmisi\u00f3n de video similar a la televisi\u00f3n en cualquier dispositivo, aunque no ser\u00e1 una transmisi\u00f3n simult\u00e1nea de TV. No se proporcion\u00f3 una fecha estimada de lanzamiento.<\/p>\n<p>Bajo el mando de Thompson, CNN ha redise\u00f1ado discretamente y ofrecido nuevas caracter\u00edsticas en su sitio web CNN.com. A finales del a\u00f1o pasado, instituy\u00f3 una suscripci\u00f3n mensual de 3.99 d\u00f3lares y anual de 29.99 d\u00f3lares para sus usuarios m\u00e1s asiduos, y est\u00e1 trabajando en nuevos productos en internet en \u00e1reas como estilo de vida, clima y deportes.<\/p>\n<p>En algunos aspectos, Thompson est\u00e1 intentando hacer con CNN lo que hizo en el New York Times, donde sus productos digitales modernizaron el negocio del peri\u00f3dico.<\/p>\n<p>Los ejecutivos esperan que el componente de video de CNN y su presencia internacional ofrezcan oportunidades de crecimiento que no duplicar\u00e1n las del Times.<\/p>\n<p>La transformaci\u00f3n de CNN \u201cno es y no puede ser un \u00fanico conjunto de cambios, sino un proceso de inversi\u00f3n, experimentaci\u00f3n y adaptaci\u00f3n que durar\u00e1 a\u00f1os\u201d, se\u00f1al\u00f3 Thompson en un memorando enviado al personal de CNN. \u201cNuestro objetivo es simple: cambiar la gravedad de CNN hacia las plataformas y productos hacia donde se est\u00e1n desplazando las audiencias\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CNN anunci\u00f3 una reestructuraci\u00f3n que incluye alrededor de 200 despidos, en lo que representa un giro acelerado hacia las operaciones 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