{"id":55488,"date":"2025-01-29T00:12:40","date_gmt":"2025-01-29T06:12:40","guid":{"rendered":"https:\/\/politicosaldesnudo.com.mx\/?p=55488"},"modified":"2025-01-28T22:47:00","modified_gmt":"2025-01-29T04:47:00","slug":"tres-quintas-partes-de-las-pymes-aprovechan-digitalizacion-concanaco","status":"publish","type":"post","link":"https:\/\/politicosaldesnudo.com.mx\/index.php\/2025\/01\/29\/tres-quintas-partes-de-las-pymes-aprovechan-digitalizacion-concanaco\/","title":{"rendered":"Tres quintas partes de las pymes aprovechan digitalizaci\u00f3n: Concanaco"},"content":{"rendered":"<p>Casi dos quintas partes de las peque\u00f1as y medianas empresas (pymes) del pa\u00eds a\u00fan no tienen presencia digital, de acuerdo con un estudio realizado por la Confederaci\u00f3n de C\u00e1maras Nacionales de Comercio, Servicios y Turismo (Concanaco-Servytur).<\/p>\n<p>Philippe Boulanger, vicepresidente de Econom\u00eda Digital del organismo del sector privado, coment\u00f3 que las ventas a trav\u00e9s del canal de comercio electr\u00f3nico crecieron 11 por ciento para los negocios que no son grandes, cuando un a\u00f1o atr\u00e1s esta cifra era menor.<\/p>\n<p>De acuerdo con el Segundo Estudio de Digitalizaci\u00f3n de la Pyme Mexicana 2025, una gran parte de las peque\u00f1as y medianas empresas siguen sin digitalizarse, por lo que s\u00f3lo un 60 por ciento se beneficia de las ventajas que puede aportar la digitalizaci\u00f3n, como el aumento de la productividad, eficacia operativa y reducci\u00f3n de costos, acceso a nuevos mercados, innovaci\u00f3n y competitividad, creaci\u00f3n de empleo y la mejora en la calidad de los servicios.<\/p>\n<p>El sondeo revela que las pymes con presencia digital crecen, en promedio, 20 por ciento m\u00e1s en comparaci\u00f3n con los negocios que no se digitalizaron.<\/p>\n<p>Adem\u00e1s, aquellas empresas que hacen uso de herramientas digitales experimentan beneficios significativos en su operaci\u00f3n.<\/p>\n<p>Una de cada cuatro empresas reconoce que su presencia digital ha sido efectiva para la captaci\u00f3n de nuevos clientes.<\/p>\n<p>Casi el 20 por ciento se\u00f1ala que la implementaci\u00f3n de m\u00e9todos de pago en l\u00ednea ha tra\u00eddo consigo tambi\u00e9n nuevos consumidores.<\/p>\n<p>Octavio de la Torre de St\u00e9ffano, dirigente de la Concanaco Servytur, se\u00f1al\u00f3 que este estudio ofrece informaci\u00f3n muy valiosa sobre el sector terciario, que representa m\u00e1s del 60 por ciento del producto interno bruto (PIB).<\/p>\n<p>\u201cNos damos cuenta de las \u00e1reas de oportunidad que tenemos en nuestras empresas, pero tambi\u00e9n el gran potencial que el sector de comercio, servicios y turismo posee para aprovechar la digitalizaci\u00f3n, una herramienta esencial para el crecimiento\u201d, dijo.<\/p>\n<p>\u201cLo que vemos es un reto importante: el 40 por ciento de las empresas que a\u00fan no han desarrollado una estrategia digital y, por ende, est\u00e1n limitando su potencial econ\u00f3mico\u00bb, afirm\u00f3 Diego Mart\u00ednez Cant\u00fa, director de Pol\u00edticas P\u00fablicas y Relaciones con Gobierno para M\u00e9xico de Uber y Uber Eats.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Casi dos quintas partes de las peque\u00f1as y medianas empresas (pymes) del pa\u00eds a\u00fan no tienen presencia digital, de acuerdo 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