{"id":60770,"date":"2025-04-11T00:21:41","date_gmt":"2025-04-11T06:21:41","guid":{"rendered":"https:\/\/politicosaldesnudo.com.mx\/?p=60770"},"modified":"2025-04-10T23:55:50","modified_gmt":"2025-04-11T05:55:50","slug":"el-turismo-en-veracruz-no-se-vende-solo","status":"publish","type":"post","link":"https:\/\/politicosaldesnudo.com.mx\/index.php\/2025\/04\/11\/el-turismo-en-veracruz-no-se-vende-solo\/","title":{"rendered":"El turismo en Veracruz no se vende solo"},"content":{"rendered":"

Se busca secretaria de Turismo para Veracruz<\/p>\n

Buena, bonita y que sepa de qu\u00e9 va el asunto<\/p>\n

El turismo es un motor econ\u00f3mico directo<\/strong><\/p>\n

Por Miguel \u00c1ngel Cristiani G.<\/strong><\/p>\n

Otra vez, Veracruz anda en busca de una nueva secretaria de Turismo. Otra vez. Como si fuera una pieza musical, pero sin m\u00fasica y con m\u00e1s tropiezos que aciertos.<\/p>\n

No es solo un cambio de nombre en la oficina. El puesto es clave. Estamos hablando de uno de los estados m\u00e1s ricos en cultura, playa, historia y gastronom\u00eda\u2026 pero con una promoci\u00f3n tur\u00edstica que a veces parece sacada de un PowerPoint de secundaria.<\/p>\n

Vamos al grano,\u00a0cinco puntos principales<\/strong>\u00a0para entender este enredo \u2014y lo que viene–<\/p>\n

    \n
  1. \u00bfPor qu\u00e9 se fue la anterior? no es la primera<\/strong><\/li>\n<\/ol>\n

    La Nena de la Reguera la ex secretaria, ya no est\u00e1 en el cargo. \u00bfMotivo oficial? Renuncia. \u00bfMotivo real? Aqu\u00ed hay dos versiones: la amable (\u00abproyectos personales\u00bb) y la de pasillo (\u00abno daba el ancho\u00bb). Lo cierto es que desde que asumi\u00f3 al principio de la actual administraci\u00f3n estatal, su gesti\u00f3n fue una monta\u00f1a rusa.<\/p>\n

    Prometi\u00f3 mucho. Cumpli\u00f3 poco. Festivales con poca promoci\u00f3n, eventos con nulo impacto internacional y una estrategia de redes que parec\u00eda hecha en Paint. En algunos sectores, la ve\u00edan m\u00e1s preocupada por presumir a su hija que por atraer turistas.<\/p>\n

    \u00bfResultado? Veracruz pas\u00f3 sin pena ni gloria, con la industria tur\u00edstica herida y sin una estrategia de recuperaci\u00f3n clara.<\/p>\n

      \n
    1. El turismo en Veracruz no se vende solo<\/strong><\/li>\n<\/ol>\n

      Muchos creen que Veracruz se vende solo. Tiene historia prehisp\u00e1nica, puertos coloniales, monta\u00f1as, playas, selva, son jarocho, carnavales, caf\u00e9, y hasta tiburones para bucear. Pero en el mundo real, eso no basta.<\/p>\n

      Hoy, competir por turistas no es solo tener atractivos. Es saber contar una historia. Y Veracruz ha fallado en eso.<\/p>\n

      Mientras Yucat\u00e1n y Oaxaca arman ferias de turismo con drones y chefs medi\u00e1ticos, Veracruz todav\u00eda anda viendo c\u00f3mo juntar para imprimir folletos.<\/p>\n

      Necesitan a alguien que entienda esto: turismo es marketing, s\u00ed. Pero tambi\u00e9n log\u00edstica, seguridad, conectividad y experiencia. No basta con ponerle un huipil a un stand internacional.<\/p>\n

        \n
      1. Perfil ideal: no solo que sepa, que aguante<\/strong><\/li>\n<\/ol>\n

        El puesto no es para cualquiera. Se necesita alguien que sepa de turismo, s\u00ed. Pero tambi\u00e9n de pol\u00edtica. Veracruz es un campo minado de intereses locales, alcaldes con agendas propias, y una burocracia pesada que frena cualquier intento de innovaci\u00f3n.<\/p>\n

        El (o la) pr\u00f3xima secretaria deber\u00e1 tener:<\/p>\n

        Car\u00e1cter.<\/p>\n

        Visi\u00f3n.<\/p>\n

        Contactos.<\/p>\n

        Paciencia de santo.<\/p>\n

        Y algo m\u00e1s: olfato. Para detectar oportunidades reales y no caer en ideas de moda sin sustento. Veracruz necesita una estrategia, no ocurrencias.<\/p>\n

          \n
        1. Elecciones a la vista: \u00bfcambio de figura o de fondo?<\/strong><\/li>\n<\/ol>\n

          Aqu\u00ed viene el dato pol\u00edtico. Estamos en a\u00f1o preelectoral. En 2025 hay cambio de presidencias municipales.<\/p>\n

          La gobernadora Roc\u00edo Nahle tiene dos caminos: nombrar a alguien leal pero gris, o apostar por un perfil con independencia t\u00e9cnica que le d\u00e9 al estado un \u00faltimo empuj\u00f3n al turismo.<\/p>\n

          Lo sabremos pronto. Pero el reloj corre.<\/p>\n

            \n
          1. La oportunidad perdida (y la que todav\u00eda puede rescatarse)<\/strong><\/li>\n<\/ol>\n

            Hay que diversificar. Apostar por turismo de naturaleza, aventura, gastronom\u00eda, pueblos m\u00e1gicos (de verdad), experiencias afrodescendientes, rutas musicales. Pero eso no se hace con slogans. \u201cVeracruz est\u00e1 de moda\u201d Se hace con planeaci\u00f3n.<\/p>\n

            Y con una secretaria que no solo quiera salir en la foto, sino que entienda qu\u00e9 hacer antes de apretar el obturador.<\/p>\n

            El turismo es un motor econ\u00f3mico directo. Emplea a miles. Mueve hoteles, restaurantes, gu\u00edas, transportistas. No se puede improvisar.<\/p>\n

            Veracruz tiene todo menos estrategia. Eso no lo arregla una selfie desde Tlacotalpan o el Taj\u00edn con un festival lleno de pol\u00edticos.<\/p>\n

            La pr\u00f3xima secretaria tendr\u00e1 que hacer m\u00e1s con menos. Y r\u00e1pido. Con inteligencia, y buena propaganda.<\/p>\n

            Veracruz no necesita otra cara bonita en el cargo. Necesita cerebro, calle y ganas. Si aparece alguien as\u00ed, el turismo puede volver a ser un orgullo estatal.<\/p>\n

            Si no\u2026 pues ya sabemos c\u00f3mo termina esta historia.<\/p>\n

            Y s\u00ed, ya la hemos visto antes.<\/p>\n

            Para m\u00e1s informaci\u00f3n consulta nuestra p\u00e1gina\u00a0https:\/\/www.xn--bitacoraspolticas-ovb.com\/<\/a><\/p>\n

            \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

            Se busca secretaria de Turismo para Veracruz Buena, bonita y que sepa de qu\u00e9 va el asunto El turismo es […]<\/p>\n","protected":false},"author":4,"featured_media":46060,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[26],"tags":[],"class_list":["post-60770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-columnistas"],"yoast_head":"\nEl turismo en Veracruz no se vende solo - 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