{"id":63298,"date":"2025-05-20T00:12:53","date_gmt":"2025-05-20T06:12:53","guid":{"rendered":"https:\/\/politicosaldesnudo.com.mx\/?p=63298"},"modified":"2025-05-19T20:55:55","modified_gmt":"2025-05-20T02:55:55","slug":"solo-quienes-ganan-75-mil-pesos-al-mes-mercado-potencial-de-creditos-hipotecarios","status":"publish","type":"post","link":"https:\/\/politicosaldesnudo.com.mx\/index.php\/2025\/05\/20\/solo-quienes-ganan-75-mil-pesos-al-mes-mercado-potencial-de-creditos-hipotecarios\/","title":{"rendered":"Solo quienes ganan 75 mil pesos al mes: mercado potencial de cr\u00e9ditos hipotecarios"},"content":{"rendered":"

El mercado que representan las personas que carecen de seguridad social pero que tienen un ingreso familiar de aproximadamente 75 mil pesos al mes, es un segmento con amplio potencial de crecimiento para las empresas que otorgan cr\u00e9dito hipotecario, destac\u00f3 Eduardo Guzm\u00e1n, director general de HIR Casa, una empresa de autofinanciamiento inmobiliario.<\/p>\n

\u201cPara bien o para mal, s\u00ed hemos visto que el mercado de los no afiliados crece, eso creo que no es algo que presumir para un pa\u00eds -deber\u00edamos de pensar que la gente trabaje de manera formal y pague impuestos- pero as\u00ed se han venido dando las cosas, y ese mercado ha venido creciendo, y la necesidad de vivienda tambi\u00e9n est\u00e1\u201d, declar\u00f3.<\/p>\n

En el 2024, HIR Casa creci\u00f3 44 por ciento anual en colocaci\u00f3n de cartera de cr\u00e9dito y al primer trimestre del 2025, report\u00f3 un aumento de 35 por ciento respecto al mismo periodo del a\u00f1o pasado.<\/p>\n

\u201cNuestro viaje es de econom\u00eda mixta y no necesariamente econom\u00eda informal. Nuestro ticket promedio es de 2 millones 900 de valor de la vivienda\u201d, coment\u00f3 Guzm\u00e1n.<\/p>\n

En conferencia de prensa, luego de participar en la cuarta y quinta bursatilizaci\u00f3n de cartera de cr\u00e9ditos de la compa\u00f1\u00eda por 2 mil millones de pesos en total, (la primera fue en el 2018), el directivo record\u00f3 que en el pa\u00eds hay un d\u00e9ficit de 8 millones de viviendas y que los esquemas de ahorro para enganche hipotecario que ofrecen las empresas de autofinanciamiento, permiten a las familias que no pueden comprobar ingresos adquirir una vivienda.<\/p>\n

Incluso de entre 2 y 4 millones de pesos, que es el rango del valor de las casas habitaci\u00f3n que ha colocado HIR Casa mediante esquemas de cr\u00e9dito.<\/p>\n

En sus 30 a\u00f1os de operaci\u00f3n, HIR Casa ha otorgado 23 mil cr\u00e9ditos para adquirir vivienda. En el 2024 cerr\u00f3 con 6 mil millones de pesos de cartera en saldos insolutos y su plan estrat\u00e9gico para los pr\u00f3ximos dos a\u00f1os consiste en lograr crecimiento de 30 y 35 por ciento en t\u00e9rminos de saldos insolutos.<\/p>\n

\u201cNosotros financiamos a las personas cualquier tipo de inmueble, en su mayor\u00eda para vivir, el 82 por ciento del portafolio es compra de vivienda, pero tambi\u00e9n financiamos compras de locales comerciales, oficinas y terrenos\u201d, explic\u00f3 Daniel Gonz\u00e1lez, director general adjunto de HIR Casa.<\/p>\n

Para obtener recursos que permitan generar m\u00e1s cr\u00e9ditos, la empresa realiz\u00f3 hoy lunes dos emisiones de cartera de cr\u00e9dito en la Bolsa Mexicana de Valores.<\/p>\n

\u201cLo que hacemos es entregar nuestros portafolios hipotecarios, los colocamos en un fideicomiso y emitimos deuda a trav\u00e9s de eso. Es la cuarta bursatilizaci\u00f3n por mil 400 millones de pesos (…) y en la segunda emisi\u00f3n – la primera que salimos con tasa fija en toda la historia de la empresa- por 600 millones de pesos\u201d, detall\u00f3 Gonz\u00e1lez.<\/p>\n

Destac\u00f3 que la compa\u00f1\u00eda est\u00e1 por alcanzar los 45 mil millones de pesos financiados durante sus 30 a\u00f1os de operaci\u00f3n y con ello representar 1.0 por ciento del mercado hipotecario para el cierre del 2026.<\/p>\n

\u201cEs un mercado muy grande y no necesariamente competimos con la banca, competimos a lo mejor con la renta: la gente que no tiene una opci\u00f3n real de financiamiento para adquirir su vivienda\u201d, coment\u00f3.<\/p>\n

\u201cLo que nosotros hacemos es prestar a las familias para que compren su casa. Nosotros por lo tanto tenemos un derecho de cobro que es el pago futuro de esa familia, y lo que hacemos ss empaquetarlo en un fideicomiso de muchos miles de cr\u00e9ditos. Y eso es lo que estamos bursatilizando, y por lo tanto es una colocaci\u00f3n fiduciaria\u201d, mencion\u00f3.<\/p>\n","protected":false},"excerpt":{"rendered":"

El mercado que representan las personas que carecen de seguridad social pero que tienen un ingreso familiar de aproximadamente 75 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