{"id":64686,"date":"2025-06-11T00:10:50","date_gmt":"2025-06-11T06:10:50","guid":{"rendered":"https:\/\/politicosaldesnudo.com.mx\/?p=64686"},"modified":"2025-06-10T22:41:53","modified_gmt":"2025-06-11T04:41:53","slug":"google-mexico-enfrentaria-gran-multa-mientras-se-acerca-fallo-antimonopolio","status":"publish","type":"post","link":"https:\/\/politicosaldesnudo.com.mx\/index.php\/2025\/06\/11\/google-mexico-enfrentaria-gran-multa-mientras-se-acerca-fallo-antimonopolio\/","title":{"rendered":"Google M\u00e9xico enfrentar\u00eda gran multa mientras se acerca fallo antimonopolio"},"content":{"rendered":"<p class=\"nota-justify\">El organismo antimonopolio de M\u00e9xico se pronunciar\u00e1 la pr\u00f3xima semana sobre si Google cre\u00f3 un monopolio ilegal de publicidad digital en el pa\u00eds, una decisi\u00f3n que podr\u00eda llevar a una cuantiosa multa al gigante tecnol\u00f3gico con el 8 por ciento de sus ingresos anuales en el pa\u00eds, muestran documentos p\u00fablicos.<\/p>\n<p class=\"nota-justify\">Aunque Google no ha dado a conocer los resultados detallados de sus ingresos por pa\u00eds, la posible sanci\u00f3n podr\u00eda ser una de las mayores impuestas por la Comisi\u00f3n Federal de Competencia Econ\u00f3mica (Cofece) de M\u00e9xico. La Cofece y Google declinaron hacer comentarios.<\/p>\n<p class=\"nota-justify\"><strong>Se prev\u00e9 una decisi\u00f3n antes del 17 de junio<\/strong><\/p>\n<p class=\"nota-justify\">El organismo de control espera tomar una decisi\u00f3n antes del 17 de junio, seg\u00fan su propio calendario publicado. De acuerdo a la legislaci\u00f3n mexicana, el 8 por ciento de los ingresos anuales es la multa m\u00e1xima por pr\u00e1cticas monop\u00f3licas.<\/p>\n<p class=\"nota-justify\">La Cofece acusa a la empresa de establecer un monopolio efectivo en el mercado mexicano de publicidad digital. La investigaci\u00f3n comenz\u00f3 en 2020 y emiti\u00f3 un emplazamiento en 2023, dando inicio a la fase de juicio del procedimiento.<\/p>\n<p class=\"nota-justify\">Google tuvo entonces la oportunidad de presentar pruebas contra las acusaciones.<\/p>\n<p class=\"nota-justify\">La empresa, no obstante, puede solicitar un amparo directo en contra de la resoluci\u00f3n antimonopolios hasta que un tribunal especializado decida si debe ser ratificarla o no.<\/p>\n<p class=\"nota-justify\">El organismo regulador, adem\u00e1s, solicit\u00f3 informaci\u00f3n financiera de Google al Servicio de Administraci\u00f3n Tributaria (SAT, el organismo encargado del cobro de impuestos en M\u00e9xico), seg\u00fan se desprende de una cronolog\u00eda de actualizaciones en el expediente del caso.<\/p>\n<p class=\"nota-justify\">Aunque la matriz de Google, Alphabet, no incluye cifras espec\u00edficas de ingresos para M\u00e9xico en sus informes de resultados, el gigante tecnol\u00f3gico estadounidense es la empresa m\u00e1s grande investigada por el regulador antimonopolios de la naci\u00f3n latinoamericana.<\/p>\n<p class=\"nota-justify\">De acuerdo con los resultados anuales de 2024, los ingresos de la compa\u00f1\u00eda para su regi\u00f3n de \u201cotras Am\u00e9ricas\u201d, que incluye a Am\u00e9rica Latina, fueron de alrededor de 20 mil 400 millones de d\u00f3lares.<\/p>\n<p class=\"nota-justify\">En 2022, la Cofece mult\u00f3 a un grupo de distribuidores de gas licuado de petr\u00f3leo con 2 mil 400 millones de pesos mexicanos (126.03 millones de d\u00f3lares) por fijaci\u00f3n de precios.<\/p>\n<p class=\"nota-justify\">La base de datos de la Cofece muestra que el 20 de mayo se llev\u00f3 a cabo una audiencia oral con Google sobre el caso, considerado uno de los pasos finales en estos casos.<\/p>\n<p class=\"nota-justify\">En 2020, en respuesta a las investigaciones anticompetitivas contra Google, Lina Ornelas, directora de Pol\u00edticas P\u00fablicas y Relaciones Gubernamentales de Google M\u00e9xico, dijo en un evento de la empresa que \u201cser grande no es malo, lo que importa es que no saques a ning\u00fan competidor con tus productos siendo que los tuyos pueden ser muy eficientes y por eso tienes m\u00e1s usuarios\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El organismo antimonopolio de M\u00e9xico se pronunciar\u00e1 la pr\u00f3xima semana sobre si Google cre\u00f3 un monopolio ilegal de publicidad digital [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":64687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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