{"id":65481,"date":"2025-06-21T20:38:50","date_gmt":"2025-06-22T02:38:50","guid":{"rendered":"https:\/\/politicosaldesnudo.com.mx\/?p=65481"},"modified":"2025-06-22T20:40:48","modified_gmt":"2025-06-23T02:40:48","slug":"turismo-al-vapor-el-nombramiento-de-igor-roji-en-veracruz","status":"publish","type":"post","link":"https:\/\/politicosaldesnudo.com.mx\/index.php\/2025\/06\/21\/turismo-al-vapor-el-nombramiento-de-igor-roji-en-veracruz\/","title":{"rendered":"Turismo al vapor: el nombramiento de Igor Roj\u00ed en Veracruz"},"content":{"rendered":"

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0No se perfila un viraje estrat\u00e9gico ni una visi\u00f3n renovada<\/h2>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Su arribo al gabinete de Roc\u00edo Nahle se da m\u00e1s como un\u00a0acomodo coyuntural<\/h2>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Veracruz no necesita un secretario decorativo, ni un operador pol\u00edtico<\/h2>\n

Por Miguel \u00c1ngel Cristiani G.<\/strong><\/p>\n

En Veracruz, el turismo ha sido por a\u00f1os la promesa incumplida, el discurso f\u00e1cil y la realidad ausente. Y ahora, con el nombramiento de Igor Roj\u00ed como nuevo secretario estatal del ramo, no se perfila un viraje estrat\u00e9gico ni una visi\u00f3n renovada, sino m\u00e1s bien una jugada pol\u00edtica que apuesta al olvido ciudadano y a la resignaci\u00f3n institucional.<\/p>\n

Porque no se trata \u00fanicamente de qui\u00e9n llega, sino del\u00a0por qu\u00e9 llega, c\u00f3mo llega y para qu\u00e9 llega<\/strong>. El exalcalde de Orizaba no es un improvisado en la pol\u00edtica, pero tampoco es \u2014con todo respeto\u2014 un referente probado en la industria tur\u00edstica, ni un perfil t\u00e9cnico con credenciales s\u00f3lidas en el desarrollo integral del sector. Su arribo al gabinete de Roc\u00edo Nahle se da m\u00e1s como un\u00a0acomodo coyuntural<\/strong>\u00a0que como una respuesta seria a los retos reales de la entidad.<\/p>\n

Veracruz lo exige todo en turismo, porque tiene todo. Patrimonio cultural de tres civilizaciones milenarias, una de las costas m\u00e1s extensas del pa\u00eds, zonas cafetaleras, ciudades coloniales, selvas, gastronom\u00eda reconocida, historia de puerto y revoluci\u00f3n. \u00bfY qu\u00e9 hemos hecho con eso? Lo m\u00ednimo. La actividad tur\u00edstica representa apenas el 5.3% del PIB estatal, muy por debajo de su potencial. No hay rutas integrales, ni conectividad interna, ni una pol\u00edtica p\u00fablica clara. Solo hay ferias, festivales aislados y un par de campa\u00f1as medi\u00e1ticas car\u00edsimas pero ineficaces.<\/p>\n

Entonces, \u00bfes Igor Roj\u00ed la respuesta a ese vac\u00edo estructural?<\/p>\n

Desde su gesti\u00f3n como alcalde, Roj\u00ed mostr\u00f3 eficiencia administrativa en una ciudad con vocaci\u00f3n tur\u00edstica local. Aunque todav\u00eda se recuerda que ten\u00eda observaciones del ORFIS por un monto millonario. Pero dirigir una ciudad como Orizaba, con presupuesto controlado, frente a los retos de una secretar\u00eda estatal en un territorio de 212 municipios, con litoral, selva, monta\u00f1a, pueblos originarios y zonas arqueol\u00f3gicas, es otro cantar. Aqu\u00ed se necesita\u00a0visi\u00f3n regional, enfoque sist\u00e9mico, experiencia en cadenas de valor, innovaci\u00f3n digital, relaciones con tour operadores y, sobre todo, estrategia de largo aliento.<\/strong><\/p>\n

Pero el problema de fondo no es solo la capacidad, sino la\u00a0l\u00f3gica del nombramiento<\/strong>. \u00bfFue un proceso de evaluaci\u00f3n t\u00e9cnica, o simplemente un acuerdo pol\u00edtico disfrazado de oportunidad? \u00bfSe consult\u00f3 al sector empresarial, a los acad\u00e9micos, a las comunidades? \u00bfCu\u00e1l fue el criterio, m\u00e1s all\u00e1 de la cuota, el compromiso o la cercan\u00eda partidista?<\/p>\n

Y es que la pol\u00edtica tur\u00edstica en Veracruz ha estado, por d\u00e9cadas,\u00a0secuestrada por el cortoplacismo, el clientelismo y la ausencia de institucionalidad<\/strong>. Cada sexenio reconfigura las prioridades, cada titular impone su estilo, cada gobierno crea y desmantela programas seg\u00fan la moda del momento. Mientras tanto, los destinos veracruzanos viven entre el olvido y la precariedad: sin infraestructura adecuada, sin capacitaci\u00f3n, sin promoci\u00f3n seria.<\/p>\n

Es leg\u00edtimo que un gobierno designe a sus cuadros. Pero es obligaci\u00f3n ciudadana\u00a0exigir idoneidad, transparencia y rumbo<\/strong>. Veracruz no necesita un secretario decorativo, ni un operador pol\u00edtico m\u00e1s. Requiere un plan de desarrollo tur\u00edstico integral, con ejes de sostenibilidad, inclusi\u00f3n social y aprovechamiento tecnol\u00f3gico. Requiere atraer inversiones, profesionalizar el servicio, y descentralizar la oferta para que no todo se reduzca al malec\u00f3n de Veracruz o al desfile de carnaval.<\/p>\n

Por ello, el reto de Igor Roj\u00ed no est\u00e1 en sobrevivir al cargo, sino en\u00a0darle sentido de pol\u00edtica p\u00fablica a un \u00e1rea que ha sido relegada a la an\u00e9cdota y la improvisaci\u00f3n<\/strong>. Si logra construir una agenda con visi\u00f3n de Estado, ser\u00e1 digno de reconocimiento. Si se pierde en las inercias del espect\u00e1culo y el burocratismo, ser\u00e1 otro nombre m\u00e1s en la larga lista de funcionarios intrascendentes.<\/p>\n

El turismo no es una frivolidad. Es econom\u00eda, identidad, inclusi\u00f3n y futuro. Pero solo si se toma con la seriedad que merece. Y eso \u2014como tantas cosas en Veracruz\u2014 todav\u00eda est\u00e1 por verse.<\/p>\n

En pol\u00edtica, como en turismo, la ruta m\u00e1s corta rara vez es la m\u00e1s sabia.<\/em><\/strong><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

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Pol\u00edticos al Desnudo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/politicosaldesnudo.com.mx\/index.php\/2025\/06\/21\/turismo-al-vapor-el-nombramiento-de-igor-roji-en-veracruz\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turismo al vapor: el nombramiento de Igor Roj\u00ed en Veracruz - Pol\u00edticos al Desnudo\" \/>\n<meta property=\"og:description\" content=\"\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0No se perfila un viraje estrat\u00e9gico ni una visi\u00f3n renovada \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Su arribo al gabinete de Roc\u00edo Nahle se da m\u00e1s […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/politicosaldesnudo.com.mx\/index.php\/2025\/06\/21\/turismo-al-vapor-el-nombramiento-de-igor-roji-en-veracruz\/\" \/>\n<meta property=\"og:site_name\" content=\"Pol\u00edticos al Desnudo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PoliticosAD\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-22T02:38:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-23T02:40:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/politicosaldesnudo.com.mx\/wp-content\/uploads\/2024\/09\/CRISTIANI-2.jpg?fit=800%2C445&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"445\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n Pol\u00edticos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n Pol\u00edticos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/politicosaldesnudo.com.mx\\\/index.php\\\/2025\\\/06\\\/21\\\/turismo-al-vapor-el-nombramiento-de-igor-roji-en-veracruz\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/politicosaldesnudo.com.mx\\\/index.php\\\/2025\\\/06\\\/21\\\/turismo-al-vapor-el-nombramiento-de-igor-roji-en-veracruz\\\/\"},\"author\":{\"name\":\"Redacci\u00f3n Pol\u00edticos\",\"@id\":\"https:\\\/\\\/politicosaldesnudo.com.mx\\\/#\\\/schema\\\/person\\\/ef3a64e561cc3f3f5dc52fab81adde7e\"},\"headline\":\"Turismo al vapor: el nombramiento de Igor Roj\u00ed en Veracruz\",\"datePublished\":\"2025-06-22T02:38:50+00:00\",\"dateModified\":\"2025-06-23T02:40:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/politicosaldesnudo.com.mx\\\/index.php\\\/2025\\\/06\\\/21\\\/turismo-al-vapor-el-nombramiento-de-igor-roji-en-veracruz\\\/\"},\"wordCount\":754,\"publisher\":{\"@id\":\"https:\\\/\\\/politicosaldesnudo.com.mx\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/politicosaldesnudo.com.mx\\\/index.php\\\/2025\\\/06\\\/21\\\/turismo-al-vapor-el-nombramiento-de-igor-roji-en-veracruz\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/politicosaldesnudo.com.mx\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/CRISTIANI-2.jpg?fit=800%2C445&ssl=1\",\"articleSection\":[\"OPINI\u00d3N\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/politicosaldesnudo.com.mx\\\/index.php\\\/2025\\\/06\\\/21\\\/turismo-al-vapor-el-nombramiento-de-igor-roji-en-veracruz\\\/\",\"url\":\"https:\\\/\\\/politicosaldesnudo.com.mx\\\/index.php\\\/2025\\\/06\\\/21\\\/turismo-al-vapor-el-nombramiento-de-igor-roji-en-veracruz\\\/\",\"name\":\"Turismo al vapor: el nombramiento de Igor Roj\u00ed en Veracruz - 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Algo peligroso est\u00e1 ocurriendo en las calles y carreteras de Xalapa y sus alrededores. El incremento de accidentes en motocicleta obliga a revisar no solamente el comportamiento de quienes conducen\u2026","rel":"","context":"En \u00abOPINI\u00d3N\u00bb","block_context":{"text":"OPINI\u00d3N","link":"https:\/\/politicosaldesnudo.com.mx\/index.php\/category\/columnistas\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/politicosaldesnudo.com.mx\/wp-content\/uploads\/2026\/08\/COLUMNISTAS-PAD-1-1.png?fit=1200%2C659&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/politicosaldesnudo.com.mx\/wp-content\/uploads\/2026\/08\/COLUMNISTAS-PAD-1-1.png?fit=1200%2C659&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/politicosaldesnudo.com.mx\/wp-content\/uploads\/2026\/08\/COLUMNISTAS-PAD-1-1.png?fit=1200%2C659&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/politicosaldesnudo.com.mx\/wp-content\/uploads\/2026\/08\/COLUMNISTAS-PAD-1-1.png?fit=1200%2C659&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/politicosaldesnudo.com.mx\/wp-content\/uploads\/2026\/08\/COLUMNISTAS-PAD-1-1.png?fit=1200%2C659&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":88045,"url":"https:\/\/politicosaldesnudo.com.mx\/index.php\/2026\/08\/24\/veracruz-reduce-casi-5-mil-millones-de-pesos-de-su-deuda-bancaria\/","url_meta":{"origin":65481,"position":5},"title":"Veracruz reduce casi 5 mil millones de pesos de su deuda bancaria","author":"Redacci\u00f3n Pol\u00edticos","date":"24 de agosto de 2026","format":false,"excerpt":"Xalapa, Ver.- El saldo de los cr\u00e9ditos bancarios contratados por el Gobierno de Veracruz se ubica actualmente en alrededor de 43 mil millones de pesos, despu\u00e9s de que la administraci\u00f3n estatal destinara cerca de 5 mil millones al pago de estos compromisos, inform\u00f3 la gobernadora Roc\u00edo Nahle Garc\u00eda. 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