{"id":65754,"date":"2025-06-27T00:09:10","date_gmt":"2025-06-27T06:09:10","guid":{"rendered":"https:\/\/politicosaldesnudo.com.mx\/?p=65754"},"modified":"2025-06-26T23:16:22","modified_gmt":"2025-06-27T05:16:22","slug":"ia-y-credito-para-emprendedoras-santander-lanza-alianza-con-tuiio-finvero-y-unlocked-ai","status":"publish","type":"post","link":"https:\/\/politicosaldesnudo.com.mx\/index.php\/2025\/06\/27\/ia-y-credito-para-emprendedoras-santander-lanza-alianza-con-tuiio-finvero-y-unlocked-ai\/","title":{"rendered":"IA y cr\u00e9dito para emprendedoras: Santander lanza alianza con Tuiio, Finvero y Unlocked AI"},"content":{"rendered":"

Con la promesa de reducir la brecha de g\u00e9nero en el acceso al cr\u00e9dito y facilitar el uso de tecnolog\u00eda en los negocios liderados por mujeres, Santander\u2014por medio de su microfinanciera Tuiio\u2014formaliz\u00f3 una alianza con Unlocked AI y Finvero para otorgar financiamiento, capacitaci\u00f3n en\u00a0inteligencia artificial<\/a>\u00a0y acceso a plataformas digitales a miles de emprendedoras mexicanas. La iniciativa, encabezada por mujeres, pretende alcanzar a 5 mil beneficiarias en su etapa inicial.<\/p>\n

Y es que la tercia de instituciones, lideradas por mujeres, formalizaron una alianza que, a su decir, representa un hito\u00a0en la lucha por la equidad de g\u00e9nero y la inclusi\u00f3n financiera<\/a>.<\/p>\n

Santander, de la mano de Tuiio, otorgar\u00e1 financiamiento a las emprendedoras ajustado a sus necesidades y condiciones, mientras que Unlocked AI incluir\u00e1 capacitaci\u00f3n pr\u00e1ctica en herramientas de inteligencia artificial y transformaci\u00f3n digital, con el prop\u00f3sito de que las mujeres no s\u00f3lo accedan a recursos financieros, sino que cuenten con el conocimiento y las habilidades necesarias para hacerlos crecer.<\/p>\n

\u201cDesde la gesti\u00f3n de clientes con automatizaci\u00f3n, hasta la mejora de sus ventas y procesos internos, esta alianza busca empoderarlas para competir en un mercado cada vez m\u00e1s digitalizado\u201d, se\u00f1alaron las firmas.<\/p>\n

De forma general, el acuerdo contempla la creaci\u00f3n de un programa integral que incluye cr\u00e9ditos accesibles dise\u00f1ados para emprendedoras, capacitaci\u00f3n en\u00a0inteligencia artificial aplicada a negocios<\/a>, acceso a plataformas tecnol\u00f3gicas de gesti\u00f3n, ventas y cobranza y un acompa\u00f1amiento personalizado y comunidad de trabajo en equipo.<\/p>\n

\u201cCon esta alianza,\u00a0apostamos a una nueva visi\u00f3n del ecosistema financiero mexicano donde el cr\u00e9dito no sea un privilegio sino una herramienta para crecer, y por ello acercaremos productos financieros\u00a0a quienes m\u00e1s lo necesitan: las mujeres que emprenden y cuyo progreso transforma su comunidad\u201d, dijo Norma Castro, directora general de Tuiio Santander.<\/p>\n

Para la directora de Finvero, Erika Quezada, en M\u00e9xico hay urgencia para romper las barreras estructurales que han limitado hist\u00f3ricamente a las mujeres en el acceso a cr\u00e9dito y las estad\u00edsticas no mienten, ya que menos del 10 por ciento de los cr\u00e9ditos para micro, peque\u00f1as y medianas empresas son otorgados a emprendedoras.<\/p>\n

Derivado de lo anterior, Zaira Zepeda, directora de Unlocked AI, se\u00f1al\u00f3 que con el acuerdo firmado \u201cabrimos la puerta a miles de mujeres para que accedan a financiamiento y tecnolog\u00eda en mejores condiciones\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Con la promesa de reducir la brecha de g\u00e9nero en el acceso al cr\u00e9dito y facilitar el uso de tecnolog\u00eda […]<\/p>\n","protected":false},"author":4,"featured_media":65755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2050],"tags":[],"class_list":["post-65754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia"],"yoast_head":"\nIA y cr\u00e9dito para emprendedoras: Santander lanza alianza con Tuiio, Finvero y Unlocked AI - 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