{"id":66875,"date":"2025-07-15T00:11:46","date_gmt":"2025-07-15T06:11:46","guid":{"rendered":"https:\/\/politicosaldesnudo.com.mx\/?p=66875"},"modified":"2025-07-14T20:15:55","modified_gmt":"2025-07-15T02:15:55","slug":"detectan-resistencia-al-pago-con-tag-en-autopistas-y-carreteras-del-pais","status":"publish","type":"post","link":"https:\/\/politicosaldesnudo.com.mx\/index.php\/2025\/07\/15\/detectan-resistencia-al-pago-con-tag-en-autopistas-y-carreteras-del-pais\/","title":{"rendered":"Detectan resistencia al pago con TAG en autopistas y carreteras del pa\u00eds"},"content":{"rendered":"

El 13.5 por ciento de las personas que no usan TAG, el dispositivo de prepago para tener acceso a autopistas y carreteras, consideran que no lo hacen toda vez que el dispositivo es caro, de acuerdo con el estudio \u201cMercado de Telepeaje en M\u00e9xico\u201d, elaborado por The Competitive Intelligence Unit (The CIU).<\/p>\n

Adem\u00e1s, el an\u00e1lisis muestra que 11.5 por ciento de los usuarios potenciales desconocen c\u00f3mo funciona el sistema, lo cual habla de una brecha informativa que merma la adopci\u00f3n del servicio.<\/p>\n

El 8.3 por ciento de quienes usan el TAG no se siente c\u00f3modo con el uso, ya sea por desconfianza en la tecnolog\u00eda o resistencia al cambio. Adicionalmente, 2.1 por ciento de los conductores prefiere pagar en efectivo.<\/p>\n

\u201cEl correcto funcionamiento de la infraestructura tecnol\u00f3gica es otro elemento cr\u00edtico. Fallas en el sistema de lectura de TAG, la falta de cobertura en algunas plazas de cobro o problemas en la actualizaci\u00f3n de saldos pueden generar frustraci\u00f3n y desconfianza en el sistema\u201d, mencion\u00f3 The CIU en el reporte.<\/p>\n

Coment\u00f3 que la confianza del usuario depende de la fiabilidad de la tecnolog\u00eda y que la transici\u00f3n al TAG representa una oportunidad para que nuevos jugadores entren al mercado y disputen la preferencia de los automovilistas.<\/p>\n

Actualmente existen cuatro principales proveedores del servicio (TAG IAVE, TAG Pase, Telev\u00eda y V\u00edaPass), y con la eliminaci\u00f3n del efectivo, la competencia se intensificar\u00e1 en t\u00e9rminos de precio, funcionalidad, experiencia de usuario y cobertura, de acuerdo con de CIU.<\/p>\n

La consultor\u00eda manifest\u00f3 que la eliminaci\u00f3n gradual del pago en efectivo en las casetas de M\u00e9xico marcar\u00eda el inicio de una transformaci\u00f3n profunda en la movilidad del pa\u00eds.<\/p>\n

\u201cAunque el camino no est\u00e1 exento de obst\u00e1culos, como la baja bancarizaci\u00f3n, el desconocimiento del sistema y la infraestructura tecnol\u00f3gica, el potencial para modernizar, hacer m\u00e1s eficiente y competitivo el sistema de peaje es innegable\u201d, se\u00f1al\u00f3.<\/p>\n

Expuso que la existencia de diversos puntos de recarga \u2014tiendas de conveniencia, apps, bancos y plataformas digitales\u2014 representa una red estrat\u00e9gica para aumentar la adopci\u00f3n del sistema TAG.<\/p>\n

\u201cEstos puntos deber\u00e1n buscar atraer usuarios con promociones, menores comisiones y procesos simplificados. Aquellos que logren establecer alianzas s\u00f3lidas con instituciones financieras o programas gubernamentales podr\u00edan captar a los millones de conductores que hoy usan efectivo\u201d, afirm\u00f3.<\/p>\n

A su vez, The CIU plante\u00f3 que este proceso abre una oportunidad para fomentar la educaci\u00f3n financiera y digital, en la medida en que los usuarios deber\u00e1n familiarizarse con plataformas de pago, aplicaciones m\u00f3viles y modelos de recarga autom\u00e1tica.<\/p>\n

\u201cSi bien esto implica un reto, tambi\u00e9n podr\u00eda ser el punto de entrada para que miles de personas se integren al sistema financiero formal\u201d, agreg\u00f3.<\/p>\n

Sostuvo que entre los principales desaf\u00edos para lograr un mayor uso del TAG se encuentra la baja bancarizaci\u00f3n de la poblaci\u00f3n, particularmente en regiones rurales y zonas en las que la infraestructura financiera es limitada.<\/p>\n

Record\u00f3 que la recarga del TAG puede implicar el pago de comisiones por parte de los usuarios.<\/p>\n","protected":false},"excerpt":{"rendered":"

El 13.5 por ciento de las personas que no usan TAG, el dispositivo de prepago para tener acceso a autopistas […]<\/p>\n","protected":false},"author":4,"featured_media":66876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2050],"tags":[],"class_list":["post-66875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia"],"yoast_head":"\nDetectan resistencia al pago con TAG en autopistas y carreteras del pa\u00eds - 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