{"id":67461,"date":"2025-07-24T00:09:56","date_gmt":"2025-07-24T06:09:56","guid":{"rendered":"https:\/\/politicosaldesnudo.com.mx\/?p=67461"},"modified":"2025-07-23T21:50:01","modified_gmt":"2025-07-24T03:50:01","slug":"google-supera-pronosticos-de-ganancias-gracias-a-la-ia","status":"publish","type":"post","link":"https:\/\/politicosaldesnudo.com.mx\/index.php\/2025\/07\/24\/google-supera-pronosticos-de-ganancias-gracias-a-la-ia\/","title":{"rendered":"Google supera pron\u00f3sticos de ganancias gracias a la IA"},"content":{"rendered":"<p>El gigante de internet Google volvi\u00f3 a superar con creces las expectativas del mercado con 28 mil 200 millones de d\u00f3lares de ganancias netas en el segundo trimestre, mientras la compa\u00f1\u00eda estadounidense enfrenta la competencia en el \u00e1mbito de la inteligencia artificial (IA) y acusaciones de monopolio.<\/p>\n<p>La facturaci\u00f3n de Alphabet, empresa matriz de Google, super\u00f3 los 96 mil millones de d\u00f3lares -en lugar de los 94 mil millones que esperaban los analistas-, lo que significa un crecimiento de 14 por ciento anual, de acuerdo con el informe de resultados, publicado este mi\u00e9rcoles.<\/p>\n<p>El crecimiento se debe, sobre todo, a la gran demanda de servicios de IA. Pero esta tecnolog\u00eda es cara.<\/p>\n<p>\u201cTuvimos un trimestre excepcional, con un s\u00f3lido crecimiento en toda la compa\u00f1\u00eda\u201d, declar\u00f3 Sundar Pichai, director ejecutivo de Alphabet.<\/p>\n<p>\u201cLa IA est\u00e1 impactando positivamente en cada \u00e1rea del negocio, estimulando un fuerte impulso\u201d, agreg\u00f3.<\/p>\n<p>Los ingresos por b\u00fasquedas crecieron dos d\u00edgitos en el trimestre, con funciones como AI Overviews y el recientemente lanzado Modo IA que lograron \u201cun buen rendimiento\u201d, se\u00f1al\u00f3 Pichai.<\/p>\n<p><strong>Creciente demanda en todos sus productos<\/strong><\/p>\n<p>YouTube tambi\u00e9n registr\u00f3 un crecimiento s\u00f3lido, con 9 mil 800 millones de d\u00f3lares en ingresos publicitarios para el periodo abril-junio, un incremento de 13 por ciento), apoyado en el lanzamiento de nuevos formatos publicitarios.<\/p>\n<p>El negocio de computaci\u00f3n en la nube de Alphabet est\u00e1 en camino de generar 50 mil millones de d\u00f3lares a lo largo del a\u00f1o, indic\u00f3 la compa\u00f1\u00eda.<\/p>\n<p>\u201cCon esta fuerte y creciente demanda de nuestros productos y servicios en la nube, estamos aumentando nuestra inversi\u00f3n en gastos de capital en 2025 a aproximadamente 85 mil millones de d\u00f3lares\u201d, dijo Pichai. \u201cEstamos entusiasmados con las oportunidad que se nos presentan\u201d, agreg\u00f3.<\/p>\n<p>Las acciones de Alphabet subieron casi 2 por ciento en las operaciones posteriores a la publicaci\u00f3n de los resultados.<\/p>\n<p>Los inversores han estado atentos para ver si el gigante tecnol\u00f3gico est\u00e1 invirtiendo demasiado dinero en IA y si las vistas que aparecen en la parte superior de los resultados -generadas por IA-, derivar\u00e1n en menos oportunidades para ofrecer anuncios rentables.<\/p>\n<p>El gigante de internet est\u00e1 experimentando con la publicidad en su nuevo Modo IA para b\u00fasquedas en l\u00ednea, una estrategia para defenderse de la competencia de ChatGPT y, al mismo tiempo, adaptar su negocio publicitario a la era de la IA.<\/p>\n<p>La integraci\u00f3n de la publicidad se volvi\u00f3 un asunto clave en el auge de los chatbots de IA generativa, que en gran medida evitan interrumpir la experiencia del usuario con mensajes de marketing.<\/p>\n<p>Sin embargo, la publicidad sigue siendo la base financiera de Google.<\/p>\n<p>\u201cGoogle est\u00e1 teniendo buenos resultados a pesar de las dificultades arancelarias y la creciente competencia de la IA en las b\u00fasquedas\u201d, afirm\u00f3 Yory Wurmser, analista senior de Emarketer.<\/p>\n<p>\u201cTambi\u00e9n est\u00e1 monetizando con \u00e9xito AI Overviews y Modo AI, una buena se\u00f1al para el futuro\u201d, agreg\u00f3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El gigante de internet Google volvi\u00f3 a superar con creces las expectativas del mercado con 28 mil 200 millones de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":67462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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