{"id":70722,"date":"2025-09-13T00:12:18","date_gmt":"2025-09-13T06:12:18","guid":{"rendered":"https:\/\/politicosaldesnudo.com.mx\/?p=70722"},"modified":"2025-09-12T21:35:26","modified_gmt":"2025-09-13T03:35:26","slug":"amazon-y-mercado-libre-con-barreras-en-comercio-electronico-cofece","status":"publish","type":"post","link":"https:\/\/politicosaldesnudo.com.mx\/index.php\/2025\/09\/13\/amazon-y-mercado-libre-con-barreras-en-comercio-electronico-cofece\/","title":{"rendered":"Amazon y Mercado Libre, con barreras en comercio electr\u00f3nico: Cofece"},"content":{"rendered":"<p>La Comisi\u00f3n Federal de Competencia Econ\u00f3mica (Cofece) determin\u00f3 que en el mercado de plataformas de comercio electr\u00f3nico, en particular Mercado Libre y Amazon, existen barreras para que los vendedores ofrezcan sus productos.<\/p>\n<p>El organismo aut\u00f3nomo que est\u00e1 por desaparecer, indic\u00f3 en un comunicado que concluy\u00f3 una investigaci\u00f3n en comercio electr\u00f3nico minorista, la cual s\u00f3lo gener\u00f3 evidencia para un trabajo integral a futuro, ya que no hubo unanimidad en su Pleno para emitir medidas que corrijan la situaci\u00f3n.<\/p>\n<p>\u201cLa resoluci\u00f3n identifica barreras conductuales que podr\u00edan limitar la movilidad de los vendedores entre las plataformas de comercio electr\u00f3nico minorista y reducir la rivalidad competitiva en este mercado\u201d, indic\u00f3.<\/p>\n<p>Explic\u00f3 que en la indagatoria se observ\u00f3 que Amazon y Mercado Libre no ofrecen suficiente informaci\u00f3n a los vendedores sobre la manera en que se determina la \u201coferta destacada\u201d, una herramienta fundamental para comercializar de forma exitosa sus productos en las plataformas.<\/p>\n<p>Aunado a ello, dijo, las dos firmas otorgan mayor visibilidad a los productos de aquellos vendedores que contratan los servicios de log\u00edstica con la propia plataforma.<\/p>\n<p>Consider\u00f3 que estas condiciones podr\u00edan restringir la capacidad de los vendedores para decidir en qu\u00e9 plataforma ofertar sus productos y aprovechar al m\u00e1ximo las oportunidades del comercio electr\u00f3nico.<\/p>\n<p>\u201cEl Pleno de la Comisi\u00f3n determin\u00f3 la existencia de barreras en el mercado de plataformas de comercio electr\u00f3nico del lado de los vendedores\u201d, indic\u00f3.<\/p>\n<p>No obstante, el organismo aut\u00f3nomo se\u00f1al\u00f3 que no hubo consenso suficiente para ordenar medidas correctivas, ante la falta de certeza respecto de los beneficios que cada una de ellas conllevaba para consumidores y micro, peque\u00f1as y medianas empresas.<\/p>\n<p>Pese a ello, la Cofece indic\u00f3 que la investigaci\u00f3n aporta \u201cevidencia valiosa\u201d sobre el funcionamiento de este mercado. Adem\u00e1s, indic\u00f3, ofrece \u201coportunidades\u201d a los actores p\u00fablicos y privados para impulsar mayores condiciones de competencia fomentando un comercio electr\u00f3nico m\u00e1s din\u00e1mico en beneficio de compradores, vendedores y la sociedad en general.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Comisi\u00f3n Federal de Competencia Econ\u00f3mica (Cofece) determin\u00f3 que en el mercado de plataformas de comercio electr\u00f3nico, en particular Mercado [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":70723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2050],"tags":[],"class_list":["post-70722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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