{"id":85643,"date":"2026-06-10T00:20:38","date_gmt":"2026-06-10T06:20:38","guid":{"rendered":"https:\/\/politicosaldesnudo.com.mx\/?p=85643"},"modified":"2026-06-10T00:20:38","modified_gmt":"2026-06-10T06:20:38","slug":"reactivan-estrategias-de-promocion-turistica-llega-mexico-en-el-mundo-turismo-que-transforma","status":"publish","type":"post","link":"https:\/\/politicosaldesnudo.com.mx\/index.php\/2026\/06\/10\/reactivan-estrategias-de-promocion-turistica-llega-mexico-en-el-mundo-turismo-que-transforma\/","title":{"rendered":"Reactivan estrategias de promoci\u00f3n tur\u00edstica; llega \u00abM\u00e9xico en el Mundo; turismo que transforma\u00bb"},"content":{"rendered":"<p class=\"nota-justify\" dir=\"ltr\">Tras m\u00e1s de siete a\u00f1os de ausencia, los modelos de promoci\u00f3n est\u00e1n de vuelta para el turismo mexicano. El gobierno que encabeza la presidenta Claudia Sheinbaum instruy\u00f3 invertir 100 millones de pesos de aqu\u00ed a diciembre con el objetivo de fortalecer la marca del pa\u00eds.<\/p>\n<p class=\"nota-justify\" dir=\"ltr\">La Secretar\u00eda de Turismo (Sectur) anunci\u00f3 este martes la puesta en marcha de la estrategia \u00abM\u00e9xico en el Mundo; turismo que transforma\u00bb, un plan de promoci\u00f3n que se sustenta en cinco ejes y busca fortalecer el posicionamiento del pa\u00eds en mercados internacionales, as\u00ed como consolidar la\u00a0<a href=\"https:\/\/www.jornada.com.mx\/noticia\/2026\/06\/09\/mundial\/aicm-vive-la-fiesta-del-mundial-ante-la-llegada-masiva-de-turistas\" target=\"_blank\" rel=\"noopener\">llegada de visitantes<\/a>\u00a0que generan una mayor derrama de recursos.<\/p>\n<p class=\"nota-justify\" dir=\"ltr\">La estrategia, presentada\u00a0<a href=\"https:\/\/www.jornada.com.mx\/noticia\/2026\/02\/12\/economia\/con-el-mundial-de-futbol-el-2026-sera-todavia-mejor-para-el-turismo-sectur\" target=\"_blank\" rel=\"noopener\">en v\u00edsperas del arranque de la Copa Mundial de la FIFA 2026<\/a>, contempla fortalecer la presencia de M\u00e9xico en mercados prioritarios como son Estados Unidos y Canad\u00e1, as\u00ed como ampliar la promoci\u00f3n a Europa, Sudam\u00e9rica y Asia mediante campa\u00f1as segmentadas, alianzas estrat\u00e9gicas y acciones espec\u00edficas para atraer visitantes de alto valor.<\/p>\n<p class=\"nota-justify\" dir=\"ltr\">Cabe recordar que en 2018, con la llegada del gobierno del presidente Andr\u00e9s Manuel L\u00f3pez Obrador y bajo la l\u00ednea de la austeridad, se desapareci\u00f3 al Consejo de Promoci\u00f3n Tur\u00edstica de M\u00e9xico (CPTM), que era la empresa encargada de dise\u00f1ar y coordinar las estrategias de promoci\u00f3n tur\u00edstica del pa\u00eds a nivel nacional e internacional.<\/p>\n<p class=\"nota-justify\" dir=\"ltr\">En 2020, en medio de la crisis de la pandemia, se hizo oficial la desaparici\u00f3n de la subsecretar\u00eda de planeaci\u00f3n y pol\u00edtica tur\u00edstica de la Sectur. Las medidas encendieron alarmas y provocaron que diversos\u00a0<a href=\"https:\/\/www.jornada.com.mx\/noticia\/2025\/06\/04\/economia\/promocion-urgente-mexico-debe-mostrarse-como-destino-seguro-wttc\" target=\"_blank\" rel=\"noopener\">analistas asegurar\u00e1n que el pa\u00eds requer\u00eda, en definitiva, una estrategia de promoci\u00f3n<\/a>.<\/p>\n<p class=\"nota-justify\" dir=\"ltr\">La nueva estrategia, dijo esta tarde la Sectur, tambi\u00e9n impulsar\u00e1 segmentos con alto potencial de crecimiento, entre ellos el turismo comunitario, cultural, gastron\u00f3mico, de naturaleza, de reuniones, de romance, deportivo y de salud, adem\u00e1s de los nuevos productos vinculados al Tren Maya.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tras m\u00e1s de siete a\u00f1os de ausencia, los modelos de promoci\u00f3n est\u00e1n de vuelta para el turismo mexicano. El gobierno [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":85644,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2050],"tags":[],"class_list":["post-85643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reactivan estrategias de promoci\u00f3n tur\u00edstica; llega &quot;M\u00e9xico en el Mundo; turismo que transforma&quot; - Pol\u00edticos al Desnudo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/politicosaldesnudo.com.mx\/index.php\/2026\/06\/10\/reactivan-estrategias-de-promocion-turistica-llega-mexico-en-el-mundo-turismo-que-transforma\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reactivan estrategias de promoci\u00f3n tur\u00edstica; llega &quot;M\u00e9xico en el Mundo; turismo que transforma&quot; - Pol\u00edticos al Desnudo\" \/>\n<meta property=\"og:description\" content=\"Tras m\u00e1s de siete a\u00f1os de ausencia, los modelos de promoci\u00f3n est\u00e1n de vuelta para el turismo mexicano. 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