{"id":86055,"date":"2026-06-22T00:10:28","date_gmt":"2026-06-22T06:10:28","guid":{"rendered":"https:\/\/politicosaldesnudo.com.mx\/?p=86055"},"modified":"2026-06-21T23:26:07","modified_gmt":"2026-06-22T05:26:07","slug":"redes-sociales-benefician-a-los-neobancos-para-captar-ahorro","status":"publish","type":"post","link":"https:\/\/politicosaldesnudo.com.mx\/index.php\/2026\/06\/22\/redes-sociales-benefician-a-los-neobancos-para-captar-ahorro\/","title":{"rendered":"Redes sociales benefician a los neobancos para captar ahorro"},"content":{"rendered":"<p>La velocidad con la que circula la informaci\u00f3n por medio de las plataformas digitales ha modificado la forma en la que los bancos compiten por captar dep\u00f3sitos. Lo que antes requer\u00eda campa\u00f1as publicitarias millonarias o una amplia red de sucursales, hoy puede comenzar con una simple publicaci\u00f3n que muestre qu\u00e9 instituci\u00f3n paga m\u00e1s por el dinero de los ahorradores.<\/p>\n<p>Un nuevo estudio realizado por el Banco de Pagos Internacionales (BIS, por sus siglas en ingl\u00e9s) encontr\u00f3 que las redes sociales facilitan que los usuarios comparen rendimientos, busquen alternativas y trasladen sus recursos con una facilidad sin precedente, lo que ha incrementado la competencia entre las instituciones financieras por atraer y retener ahorro.<\/p>\n<p>El fen\u00f3meno es especialmente visible entre los bancos digitales o neobancos, que se ven obligados a ajustar con mayor rapidez las tasas que ofrecen a sus clientes para evitar la salida de dep\u00f3sitos cuando otras instituciones presentan mejores rendimientos, se\u00f1ala el informe \u201cLa digitalizaci\u00f3n de la banca y las redes sociales: implicaciones para la fijaci\u00f3n de precios de los dep\u00f3sitos\u201d.<\/p>\n<p>Cabe destacar que, aunque el fen\u00f3meno de la digitalizaci\u00f3n es global, los hallazgos de la instituci\u00f3n financiera internacional se basan en un an\u00e1lisis profundo del mercado de Estados Unidos. Mediante el seguimiento de datos por condado, los investigadores lograron documentar c\u00f3mo la intensidad de la conversaci\u00f3n digital en comunidades espec\u00edficas impacta directamente en la velocidad con la que los ahorradores mueven su capital de un banco a otro.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La velocidad con la que circula la informaci\u00f3n por medio de las plataformas digitales ha modificado la forma en la [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":86056,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2050],"tags":[],"class_list":["post-86055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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