{"id":86666,"date":"2026-07-10T00:16:15","date_gmt":"2026-07-10T06:16:15","guid":{"rendered":"https:\/\/politicosaldesnudo.com.mx\/?p=86666"},"modified":"2026-07-09T22:20:20","modified_gmt":"2026-07-10T04:20:20","slug":"coparmex-nuevo-laredo-impulsa-plan-para-que-las-mipymes-ganen-terreno-en-el-t-mec","status":"publish","type":"post","link":"https:\/\/politicosaldesnudo.com.mx\/index.php\/2026\/07\/10\/coparmex-nuevo-laredo-impulsa-plan-para-que-las-mipymes-ganen-terreno-en-el-t-mec\/","title":{"rendered":"Coparmex Nuevo Laredo impulsa plan para que las mipymes ganen terreno en el T-MEC"},"content":{"rendered":"<p class=\"nota-justify\">Coparmex Nuevo Laredo present\u00f3 el Programa de Competitividad Empresarial, una estrategia orientada a fortalecer la capacidad de las micro, peque\u00f1as y medianas empresas frente al nuevo entorno del Tratado entre M\u00e9xico, Estados Unidos y Canad\u00e1 (T-MEC), con el objetivo de desarrollar un modelo que, en una primera etapa, se implemente a nivel regional y posteriormente pueda ser propuesto como un proyecto piloto de alcance nacional, de acuerdo con informaci\u00f3n difundida por el organismo empresarial.<\/p>\n<p class=\"nota-justify\">La iniciativa surge en respuesta al llamado realizado por\u00a0Coparmex\u00a0Nacional para aprovechar la revisi\u00f3n anual del acuerdo comercial como una oportunidad para elevar la productividad, impulsar la innovaci\u00f3n e incrementar la participaci\u00f3n de empresas mexicanas en las cadenas de valor de Norteam\u00e9rica, planteamiento formulado por el presidente nacional del organismo, Juan Jos\u00e9 Sierra \u00c1lvarez (Coparmex Nacional).<\/p>\n<p class=\"nota-justify\">Durante la presentaci\u00f3n, la presidenta de\u00a0Coparmex\u00a0Nuevo Laredo, M\u00f3nica Lamar Gonz\u00e1lez Garc\u00eda, afirm\u00f3 que la posici\u00f3n estrat\u00e9gica de la ciudad representa tambi\u00e9n una responsabilidad para promover iniciativas que contribuyan al desarrollo econ\u00f3mico del pa\u00eds y se\u00f1al\u00f3 que desde la principal frontera comercial de M\u00e9xico pueden impulsarse propuestas que fortalezcan la competitividad empresarial.<\/p>\n<p class=\"nota-justify\">El organismo destac\u00f3 que Nuevo Laredo concentra m\u00e1s del 40 por ciento del comercio terrestre entre M\u00e9xico y Estados Unidos y alrededor del 36 por ciento de las operaciones de comercio exterior del pa\u00eds, cifras atribuidas por la organizaci\u00f3n a informaci\u00f3n institucional utilizada como contexto para sustentar la relevancia de la ciudad en el intercambio comercial, aunque dichos porcentajes no fueron verificados de manera independiente.<\/p>\n<p class=\"nota-justify\">El programa inicia con la implementaci\u00f3n del \u00cdndice de Competitividad Empresarial (ICE), una herramienta digital de autodiagn\u00f3stico que puede responderse en un periodo aproximado de siete a doce minutos y que eval\u00faa aspectos corporativos, societarios, contractuales y de cumplimiento para identificar fortalezas y \u00e1reas de oportunidad dentro de las empresas.<\/p>\n<p class=\"nota-justify\">El secretario general del organismo local, Jos\u00e9 Leopoldo Lara Puente, sostuvo que la competitividad empresarial constituye la base para fortalecer la competitividad de ciudades, regiones y pa\u00edses, al considerar que las empresas son el principal motor del desarrollo econ\u00f3mico.<\/p>\n<p class=\"nota-justify\">Como parte de su evoluci\u00f3n, el proyecto prev\u00e9 incorporar m\u00f3dulos relacionados con innovaci\u00f3n, transformaci\u00f3n digital, productividad, capital humano, sostenibilidad y cumplimiento regulatorio, adem\u00e1s de establecer un ecosistema de colaboraci\u00f3n con instituciones financieras, universidades, colegios de profesionistas y organismos especializados.<\/p>\n<p class=\"nota-justify\">La visi\u00f3n de largo plazo contempla la creaci\u00f3n de un Sistema de Competitividad Empresarial\u00a0Coparmex\u00a0y de un Sello\u00a0Coparmex\u00a0de Competitividad Empresarial para reconocer a las organizaciones que adopten procesos de institucionalizaci\u00f3n y mejora continua.<\/p>\n<p class=\"nota-justify\">La primera etapa permanecer\u00e1 abierta a la participaci\u00f3n de empresas de la regi\u00f3n, con la expectativa de extender posteriormente el modelo a Tamaulipas y presentarlo ante\u00a0Coparmex\u00a0Nacional como una propuesta piloto de alcance nacional (Coparmex\u00a0Nuevo Laredo).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coparmex Nuevo Laredo present\u00f3 el Programa de Competitividad Empresarial, una estrategia orientada a fortalecer la capacidad de las micro, peque\u00f1as [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":86667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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