{"id":87390,"date":"2026-07-31T00:11:22","date_gmt":"2026-07-31T06:11:22","guid":{"rendered":"https:\/\/politicosaldesnudo.com.mx\/?p=87390"},"modified":"2026-07-30T23:41:26","modified_gmt":"2026-07-31T05:41:26","slug":"adidas-eleva-prevision-de-ventas-pero-sus-acciones-se-desploman-mas-de-17","status":"publish","type":"post","link":"https:\/\/politicosaldesnudo.com.mx\/index.php\/2026\/07\/31\/adidas-eleva-prevision-de-ventas-pero-sus-acciones-se-desploman-mas-de-17\/","title":{"rendered":"Adidas eleva previsi\u00f3n de ventas, pero sus acciones se desploman m\u00e1s de 17%"},"content":{"rendered":"<p class=\"nota-justify\" data-start=\"560\" data-end=\"908\">Adidas elev\u00f3 este jueves su previsi\u00f3n de ventas para el conjunto del a\u00f1o, impulsada por la demanda de sus modelos retro y el efecto del Mundial de Futbol; sin embargo, un beneficio operativo inferior al esperado por el mercado provoc\u00f3 un desplome de m\u00e1s de 17 por ciento en el precio de sus acciones al inicio de la jornada burs\u00e1til.<\/p>\n<p class=\"nota-justify\">El beneficio operativo trimestral de Adidas qued\u00f3 por debajo de las estimaciones de los analistas, despu\u00e9s de que la compa\u00f1\u00eda gastara un 30 por ciento m\u00e1s en mercadotecnia debido a las campa\u00f1as relacionadas con el torneo.<\/p>\n<p class=\"nota-justify\">En un comunicado separado, Adidas dijo que hab\u00eda nombrado a Birgit Kretschmer para sustituir a Harm Ohlmeyer como directora financiera a finales de a\u00f1o, despu\u00e9s de que Ohlmeyer decidiera no prorrogar su mandato actual.<\/p>\n<p class=\"nota-justify\">Sus acciones ca\u00edan m\u00e1s de un 17 por ciento en la apertura del mercado en Fr\u00e1ncfort, en lo que supon\u00eda su mayor desplome registrado.<\/p>\n<blockquote>\n<p class=\"nota-justify\">\u00abCreemos que la reacci\u00f3n adversa de la cotizaci\u00f3n esta ma\u00f1ana responde a una combinaci\u00f3n de la decisi\u00f3n de Harm Ohlmeyer de no prorrogar su contrato y\u00a0de una desviaci\u00f3n negativa del ocho por ciento en el EBIT\u00bb,\u00a0dijo Felix Jonathan Dennl, analista de Metzler, con sede en Fr\u00e1ncfort.<\/p>\n<p class=\"nota-justify\">\n<\/blockquote>\n<p class=\"nota-justify\">A medida que la popularidad de sus zapatillas Samba y Gazelle se desvanece gradualmente, los inversores esperan que la visibilidad obtenida en el Mundial ayude a Adidas a mantener el impulso de sus ventas mientras lanza nuevos modelos e intenta conservar su ventaja frente a competidores como la estadounidense Nike.<\/p>\n<blockquote>\n<p class=\"nota-justify\">\u00abEl crecimiento relacionado con el Mundial se vio (&#8230;) acelerado por nuestra estrategia de aumentar la disponibilidad de productos en beneficio de nuestros consumidores y socios minoristas, en lugar de optimizar los inventarios\u00bb, dijo en un comunicado el consejero delegado, Bjorn Gulden.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Adidas elev\u00f3 este jueves 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